Sports Administration Program Adds Practicum Course
Breaking into the sports business is all about experience. “In the sports industry, the day-to-day operations of any team or business are usually a lot different than that of your standard nine-to-five job,” said Megan Jamieson, assistant director of marketing at Northwestern’s Department of Athletics and a graduate of the School of Professional Studies’s Master of Arts in Sports Administration (MSA) program. “I wouldn’t say internships are required for entry into the field, but they’re strongly encouraged, partially because learning about the daily grind — all the little aspects that go into putting a sports event together — is very valuable.”
Now, students in Northwestern University School of Professional Studies’s MSA program will have the chance to dive into the field while still in graduate school via a new elective course, MSA 579: Practicum in Sports Administration. The course will provide students with a catalog of internships available in sports entities throughout Chicago; students enrolled in the course will be responsible for pursuing internships from the available catalog, and will meet periodically to share their experiences with classmates throughout the quarter.
The course is designed to provide students with access to the inner workings of the industry, and best prepare them to graduate as well-rounded sports professionals. Jamieson, who completed internships at the Walt Disney Company and Northwestern’s Athletic Department before landing a job as a full-time staff member at the university, understands the importance of how an internship can shape a career in the sports business. “It’s not just a game — sports are highly curated events, so people who want to be successful in the industry would be best-served by familiarizing themselves with the uniqueness of these events before entering the field.”