SPS Brand Standards

Visual and editorial guidlines and resources for SPS staff

Brand Standards

Each of us helps make Northwestern University great. Together, we make it a great brand, too. Sure, the Northwestern brand is made up of our school color, name, logo, and mascot. But it’s so much more than that.


It’s the total experience we create for our audiences.
A brand is defined by...
• the promise we make to our audiences
• the essence of our organization
• the experience we create
• the personality we convey
• the message we deliver


These standards have been created to unify communications from all schools at Northwestern to ensure that all areas of the school are delivering a consistent look, style and tone to our audiences.