SPS Brand Standards

Visual and editorial guidlines and resources for SPS staff

Editorial and Graphic Standards

These standards have been created to unify SPS print and online communications so that all areas of the school are delivering a consistent look, style and tone to our audiences. They reinforce our identity as a leading provider of educational programs for professionals and as a part of one of the world's leading institutions of higher education. The standards extend to logo usage, graphic stye, typography, editorial style and other elements that comprise the SPS identity.


The graphics in this guide are registered trademarks and should only be used as detailed here. The graphic system represents the identity of Northwestern University School of Professional Studies and should not be diluted through substitution or revision, or altered in any way.