Program Overview:

Content Strategy Certificate Program

Professional writers today must adapt content to multiple platforms and channels, but how do they do this while retaining the essential messages? The Content Strategy certificate will enable students to improve the impact of their writing and make full use of the expressive possibilities of digital media. Applicants must possess a graduate degree in order to be considered for this program.

Required Courses

To earn a certificate, students must complete the following four courses. In some cases, students who have completed equivalent coursework previously may be allowed to replace the required course with another course in the field.

Please note that courses completed in the certificate program cannot be transferred to the corresponding graduate degree.

This certificate program can only be completed online.


  • MS_IDS 407-DL Info and Content Strategy
  • MS_IDS 432-DL Advanced Writing Workshop
  • MS_IDS 433-DL Social Media and Content
  • MS_IDS 435-DL Persuasion