Information Design and Strategy

Faculty

Atef Bader

Atef Bader has been working in the IT industry for many years and currently is a member of the technical staff at Lucent Technologies. He is a recognized expert in object-oriented technology, automated software testing, concurrent software systems and software architecture. His technical papers have been presented at numerous conferences and published in technical journals. Bader holds a PhD in computer science from Illinois Institute of Technology.

Currently teaching:Data Management Principles

Thomas Miller

Thomas W. Miller is faculty director of the Predictive Analytics program. He has helped to design courses for the program, including Marketing Analytics, Advanced Modeling Techniques, Data Visualization, Database Systems and Data Preparation, Web and Network Data Science, Sports Management Analytics, and the capstone course. He has taught extensively in the program, offering courses in modeling methods, machine learning, and web analytics. Before joining the faculty at Northwestern, Miller spent fifteen years in business IT in the computer and transportation industries. He also directed the A. C. Nielsen Center for Marketing Research and taught market research and business strategy at the University of Wisconsin-Madison. Miller is consulting editor to Pearson Education in practical data science. His books with Pearson include Data and Text Mining, Modeling Methods in Predictive Analytics with Python and R, Web and Network Data Science, Marketing Data Science, and Sports Analytics and Data Science. Miller is also owner of Research Publishers LLC and its ToutBay division, a technical publisher and provider of data science services. He has consulted widely in the areas of retail site selection, product positioning, segmentation, and pricing in competitive markets, and has worked with predictive models for more than thirty years. Miller holds a PhD in psychology (psychometrics) and a master's degree in statistics from the University of Minnesota, and an MBA and master's degree in economics from the University of Oregon.

Currently teaching:Data and Text Visualization

Marianne Seiler

Marianne Seiler is a senior principal in Accenture’s customer analytics practice. She works with global marketing, sales and customer service leaders to drive growth and shareholder value through the application of analytics. She specializes in helping clients restructure organizations, reengineer processes, implement enabling technologies and establish performance metrics to convert analytic insights into market actions. Her research and writing is focused on data-driven marketing, high-performance customer management and analytics application in customer-facing functions. Seiler previously held executive positions in marketing and business development at Viacom, Harte Hanks and Dow Jones. She has a PhD in management from Claremont Graduate University and an MBA from the University of Texas at Austin.

Currently teaching:Introduction to Data Collection and Analytics

Donald Wedding

Donald Wedding works at the SAS Institute as a financial services industry consultant for advanced analytics. He previously worked in risk and customer analytics in both the banking and insurance industries. He is a frequent presenter on analytic topics at conferences, user groups and industry meetings. He is particularly interested in segmentation and cluster analysis as machine learning algorithms. Wedding received his PhD in engineering systems from the University of Toledo, where he specialized in machine learning and expert systems. He has an MS in engineering from the University of Toledo, an MS in business from the University of Akron and an MS in data mining from Central Connecticut State University. He is also a graduate of the Stonier Graduate School of Banking.

Currently teaching:Introduction to Techniques of Predictive Analytics