“I call it my five-minute rule,” says Dan Migala, MSA instructor and sports entrepreneur, consultant and author. “Everyone has at least five minutes, and I help students get that time with people in the industry. They’ll always get a seat at the table, and the rest is up to them.”
If Migala has the connections, it’s because he has worked or consulted for nearly every level of sports franchise, including the MLB, NHL, NFL, NBA, LPGA and Cricket Australia. He has written several books on sports marketing and currently publishes The Migala Report, a newsletter thousands of executives turn to for the latest industry trends and practices.
But success isn’t just about networking — it’s also about creativity. Changing the Chicago White Sox game time to 7:11 for sponsor 7-Eleven? That’s Migala’s idea. The right field foul pole at Petco Park that’s a giant replica of TaylorMade’s R11 driver? That’s Migala’s, too.
“It’s as competitive off the field as on,” he says. “My course helps students learn to think creatively and innovatively, to focus on what they can do differently and what brand stories they can tell. I give them the confidence to think like an owner. In fact, my course operates more like an ownership forum than a traditional graduate school class.”
Migala pulls directly from his experiences with the Chicago Bears, the San Diego Padres and as a co-owner of the Class A Ft. Myers Miracles. “I share the successes, and the failures — because those are just as instructive,” he says. “I help students think like professionals and build on the wonderful set of core skills the program provides.”