Strategic Marketing

Career Options

The Strategic Marketing certificate gives students foundational knowledge of the rapidly changing field of marketing. Designed for marketing professionals, career changers or those who need applied marketing knowledge, the certificate may be a useful step in preparing to be an account executive, marketing manager or director, public relations specialist or any other career role that depends on marketing. Those with experience in marketing may benefit from learning current knowledge with opportunties for immediate application to the workplace. The certificate also lays the groundwork for those who seek to apply to master's programs in business, marketing, communications and other marketing-related fields.