Program Overview:

Writing for Print and Digital Media Certificate

Although communication in the digital age is most often focused on technology, delivery and platform, compelling and timely writing and storytelling is crucial to making the message heard. The Writing for Print and Digital Media certificate provides a solid foundation in journalistic writing, editing, and narrative technique for work in print and across digital media platforms. Students develop a robust skill set for communication in formats from blogs to brochures, websites to direct marketing. The program teaches clear, concise writing, foundations of persuasive communication, visual content production and design, and long- and short-form storytelling in multimedia formats. The core journalistic writing courses are taught by current and emeritus faculty from Northwestern’s Medill School of Journalism; all courses are offered evenings and weekends.

The program is ideal for online content producers and editors, designers, and professionals working in communications, social media, marketing, public relations or advertising roles.

Program Goals

Writing for Print and Digital Media post-baccalaureate certificate students will:

  • Write clear and compelling content for a defined audience
  • Demonstrate skill in composing stories and identifying appropriate voice and tone
  • Understand the basics of persuasive communication
  • Locate, interview or generate information for messages, articles, and content
  • Understand and integrate various journalism and digital media platforms and how these relate to the message and intended audience
  • Develop proficiency with the concepts and tools for visual, graphic and user-focused design

Required Courses

Four from the following:

  • ADVT 380 Intro to Visual Communication and Graphic Design
  • COMM ST 205 Theories of Persuasion
  • JRN WRIT 201-A Writing for Media
  • JRN WRIT 201-B Visual Storytelling
  • JRN WRIT 380 Magazine Article Writing 
  • JRN WRIT 390 Topics in Journalism: Deconstructing the Blog

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