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Program Overview

Content Strategy

Content Strategy Certificate Program

Professional writers today must adapt content to multiple platforms and channels, but how do they do this while retaining the essential messages? The Content Strategy certificate will enable students to improve the impact of their writing and make full use of the expressive possibilities of digital media. Applicants must possess a graduate degree in order to be considered for this program.

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About the Content Strategy Certificate Program

Content Strategy Course Schedule

The Content Strategy Course Schedule page provides you with detailed information on the program's offerings.

Content Strategy Faculty

You can find a full listing of our instructors in this certificate program on the Content Strategy Faculty page.

Admission for the Content Strategy Certificate Program

Applicants to this certificate program must hold a graduate degree from an accredited U.S. college, university or its foreign equivalent. Three to five years of professional experience in the related field is recommended but not required.

A list of admission requirements can be found on our Content Strategy Admission page.

Content Strategy Tuition

Tuition costs can vary for each of our programs. For the most up-to-date information on financial obligations, please visit our Content Strategy Tuition page.

Content Strategy Registration Information

Our Content Strategy Registration Information page outlines important dates and deadlines as well as the process for adding and dropping courses.

Gainful Employment in Content Strategy

Common questions and answers related to cost, financing and success in this certificate program are found on our Gainful Employment in Content Strategy page.

Find out more about Northwestern's Content Strategy Certificate Program

Content Strategy Required Courses

To earn a certificate, students must complete the following four courses. In some cases, students who have completed equivalent coursework previously may be allowed to replace the required course with another course in the field.

Please note that courses completed in the certificate program cannot be transferred to the corresponding graduate degree.

This certificate program can only be completed online.

Core Courses:Course Detail
Info and Content Strategy <> MS_IDS 407-DL

This course will explore how to plan and consistently execute content that supports an organization’s goals. Students will learn how to develop a content strategy, conduct a qualitative content audit, develop controlled vocabularies and lexicons, and choose the right medium (text, image, video, social interaction) for their message.


View MS_IDS 407-DL Sections
Courses:Course Detail
Advanced Writing Workshop <> MS_IDS 432-DL

In this graduate advanced writing workshop, students of information design and strategy will explore the use of hybrid and technical craft in writing to communicate their sensory, emotional, and practical knowhow through the use of experimental creative writing assignments and information design writing projects that will prepare them for the marketplace. Students will also study comprehensive texts in hybrid writing and storytelling, and engage in collective discussions of weekly reading topics while producing assignments that evolve from visual and informational experiences which are related to the field. At its heart, this course requires readings, instructions, and practice that give graduate students insight into storytelling and technical writing methods to help awaken present-day content creation and management processes.


View MS_IDS 432-DL Sections
Social Media and Content <> MS_IDS 433-DL

This course will help professional writers effectively implement a social media strategy. It provides a detailed overview of each of the major social networking websites and how consumers and businesses use them. Students will also learn how to effectively identify, select, and share the best and most relevant online content for their audience.


View MS_IDS 433-DL Sections
Persuasion MS_IDS 435-DL

Acts of persuasion influence us in all aspects of our lives. This course will examine the different ways in which we observe and use persuasion in the communication we have with our families and friends, our workplace, and the general public. How effective are we? How are we affected by persuasion? We will explore how we use communication strategically to facilitate persuasion, both in thought and in action. We will look at the foundations and ethics of persuasion, including how we process persuasion, as well as how digital media affects the use of persuasion. In addition, we will explore various mediums and modes of persuasion through a variety of written and creative projects. The course will culminate in an overall assessment of how persuasion impacts us, as individuals and as a society, in a project that reflects influence in the workplace. Students should identify and apply their professional and personal life experiences to the course materials, as well as have a working understanding of communication and writing.


View MS_IDS 435-DL Sections
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