Business Essentials Certificate Program

The content of this course is designed to provide students with a firm understanding of the financial accounting process, to include identifying, recording and communicating accounting information to external users. The course will discuss Generally Accepted Accounting Principles (GAAP), and explain how their framework fosters the relevance and reliability of financial statements. Students can expect an introduction to the techniques of accounting and the accounting profession with an emphasis on organizing information for decision making and the information needs of creditors and equity holders. Topics include financial statements, transaction analysis, accrual accounting, cash management, inventories, receivables, long-term and intangible assets, liabilities, stockholders' equity, cash flow statements, and financial statement analysis.

The content of the course is designed to provide students with a firm understanding of the financial accounting process, and to include identifying, recording and communicating accounting information to external users. The course will discuss Generally Accepted Accounting Principles (GAAP) and explain how their framework fosters the relevance and reliability of financial statements. Students can expect an introduction to the techniques of accounting and the accounting profession with an emphasis on organizing information for decision making and the information needs of creditors and equity holders. Topics include financial statements, transaction analysis, accrual accounting, cash management, inventories, receivables, long-term and intangible assets, liabilities, stockholders' equity, cash flow statements, and financial statement analysis.

This course is conducted completely online. A technology fee will be added to tuition.

This course is an introduction to economics with emphasis on macroeconomics. The course covers aspects of general economics that everyone should know, including how the market system works, how prices are determined, why shortages and surpluses occur, and why some people earn high incomes and others earn low incomes. Topics include: supply and demand, competition vs. monopoly, inflation, unemployment, recessions, booms, fiscal and monetary policy, budget deficits, international trade, and exchange rates. Prerequisite: two years of high school mathematics or MATH 101.

This course familiarizes students with the basic principles of macroeconomics including the role of the government, the role of banks, the importance of interest rates, and the effects of policies involving trade, tax, and other concepts. A variety of economic topics will be covered, including why auction markets are so common, why countries would desire to trade with one another, how currencies are valued and traded, why shortages and surpluses occur, and why some people earn high incomes while others earn low incomes. Also discussed will be classificatory and taxonomical concepts and the role of classifications and rankings. Topics include: supply and demand, competition vs. monopoly, inflation, unemployment, recessions, booms and recessions, fiscal and monetary policy, budget deficits, international trade, and exchange rates. A basic understanding of descriptive statistics, while helpful, is not required.

An introductory course covering the basic concepts and models used in finance. Explores the mathematics and spreadsheet modeling techniques used in evaluating various financial assets, including stocks and bonds. Also surveys the risk-return tradeoff in financial markets and how investors gauge risk, as well as the basic concepts of Markowitz's mean-variance portfolio theory. The nature and impact of interest-rate risk on financial institutions is considered, and the duration of a financial asset is introduced in this context. Introduces the efficient market hypothesis and its implications for personal investing and corporate finance. Prerequisite: MATH 101, STAT 202, or college algebra, statistics, financial accounting, microeconomics, and macroeconomics, or equivalents. Carries business credit.

Marketing structure and processes whereby products proceed from the place of production to final use or consumption. Sales management, retailing, foreign trade, advertising, channels of distribution for marketing different types of products, activities of wholesale and retail middlemen and other important marketing institutions, cooperative marketing, market risk, sources of marketing information, price determination, governmental activity related to marketing, cost of marketing, and general critique of market structure.

This course is conducted completely online. A technology fee will be added to tuition.

The interaction of individuals in formal organizations; theory and research integrated with cases and exercises to develop an understanding of the dynamics of motivation, communication, group decision making, leadership, intergroup relations, power, and conflict. Students are encouraged to apply this knowledge to managing relationships with superiors, subordinates, and colleagues in their own work settings.

This course applies the concepts of strategic planning to various types of organizations. Initial discussions will provide a basic framework for preparing a strategic plan for corporations, non-profits and government agencies. Practical applications will be developed from case studies and the experiences of the instructor and students. Since we can learn from wide range of situational discussions, we will consider entrepreneurial and established operations, as well as success stories and failures. This course is conducted completely online. A technology fee will be added to tuition.

See Northwestern Summer Session schedule to view available sections of this course.

This course focuses on early-stage companies (including, but not only, startups) and how they are structured, financed, managed, scaled, and sold. It is an example-driven course that requires research outside class. While the course focuses on technology companies, this is interpreted broadly to include telecommunications, financial technology, medical technology, hardware innovation, and other topics; this is not a sector-specific course focused on "pure tech" (e.g. social media startups, ad tech, etc.). This is a case-driven, highly-collaborative course with a Socratic, conversational classroom environment, and it includes a midterm exam and a final project.