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Program Overview

Predictive Business Analytics Professional Development Certificate

Predictive Business Analytics Professional Development Certificate (Delhi, India)

Rapid advancements in the field of predictive analytics are providing professionals in myriad industries with the ability to improve decision-making and increase return on investment in unprecedented ways. New technologies and infrastructures have made it easier to process and store vast amounts of data, while social media, advanced data capture technologies and increasing interconnectivity have established “big data” as a powerful — and indispensable — force in the business world. Organizations of all sizes can now gather and analyze vast amounts of information and harnessing those data presents significant opportunities in all facets of the business world, as analytics experts can now wield the power of data to affect results in everything from improving the customer experience to enhancing business efficiencies.

Skilled predictive analytics professionals are uniquely qualified to propel big data strategies in myriad industries and are in exceptionally high demand in today’s workforce.

Be a part of this data revolution and earn your certificate in Predictive Business Analytics. New cohorts forming now.

Note: this program is based in India. To learn more about our Chicago-based Predictive Business Analytics program, please click here.

About the Predictive Business Analytics Professional Development Certificate

Analyzing Business Data for Competitive Advantage

The new race in business is how to turn information into powerful and actionable business insights – and quickly. The opportunities and competitive advantages are tremendous. The combination of big data and analytical understanding redefines how organizations think and conduct business.
Examples of business analytics include:

  • How does recommend products?
  • How do airlines dynamically change their prices?
  • How does a credit card company identify fraudulent use of a card?

Predictive Business Analytics Professional Development Certificate Curriculum

This certificate program, offered through a partnership between the Bridge School of Management and Northwestern University School of Professional Studies, gives students a comprehensive and practical understanding of the predictive analytics process to harness the power of big data and analytics and gain valuable business insights applicable across a wide range of industries. It is suitable for fresh undergraduates or career changers who have little prior statistics or analytics experience. This program is intended for people who are using--or wish to use--predictive analytics at a variety of levels and working in industries such as financial services, banking, insurance, marketing, health care, logistics, e-commerce and many others. The program will be of great benefit to students who wish to distinguish themselves across a broad range of employment opportunities.

Predictive Business Analytics Professional Development Certificate Program Goals

Upon completion of the program, students will be able to:

  • Apply analytics tools to real-world business contexts for improved decision-making techniques
  • Analyze the strengths and limitations of analytics and predictive modeling techniques for different business applications and varying data conditions
  • Acquire hands-on experience working with leading statistical tools and software packages (such as R) in predictive modelling and the visual analysis of results
  • Effectively communicate the actionable insights stemming from analytical work to multiple stakeholders
  • Strategically navigate technology tools and trends to solve big data and analytics problems
  • Manage data strategies and analytical projects
  • Articulate the value of analytics as an integral part of an organization's decision-making process

Predictive Business Analytics Professional Development Certificate Requirements

Earn a Certificate in Predictive Business Analytics

To earn a certificate students must complete five (5) core courses:

  • Foundations in Statistics (4 wks)*
  • Introduction to Business Analytics (8 wks)
  • Modeling Methods (8 wks)
  • Advanced Modeling Methods (8 wks)
  • Analytics Communication and Management (8 wks)

*Students may test out of this module. 

Earn an additional advanced certificate in a specialized area of study.

Students may complete any of the elective courses. Students may complete as many as they wish to earn separate certificates.  Each certificate is priced at .75 lakhs

  • Risk Management
  • Marketing Analytics

Courses are delivered online with supplemental on-ground, face-to-face weekly sessions. The online content is taught by Northwestern University faculty and includes lecture videos, discussion boards, multimedia exercises, reading and problem-solving activities. The on-ground, face-to-face weekly sessions are facilitated by Bridge faculty and include supplemental lectures, discussions, in-class activities, and designated time to work on group projects.

Predictive Business Analytics Professional Development Certificate Program Courses

Explore all the Predictive Business Analytics Professional Development Certificate Program Courses for detail on the program's offerings.

Predictive Business Analytics Professional Development Certificate Admission

Find out about eligibility criteria on the Predictive Business Analytics Professional Development Certificate Admission page.

Predictive Business Analytics Professional Development Certificate Tuition and Financial Aid

Complete details about tuition and finacial aid can be found on the Predictive Business Analytics Professional Development Certificate Tuition and Financial Aid page.

Predictive Business Analytics Professional Development Certificate Career Options

Explore Careers Options for the Predictive Business Analytics Professional Development Certificate.

Predictive Business Analytics Professional Development Certificate Contact Us

Contact us with any inquiries regarding the Predictive Business Analytics Professional Development Certificate.

Predictive Business Analytics Professional Development Certificate FAQ

Find answers to commonly answered questions on the Predictive Business Analytics Professional Development Certificate FAQ page.

Educational Partner: Bridge School of Management

bridge logo

Northwestern University School of Professional Studies is proud to partner with the Bridge School of Management. The Bridge School of Management addresses India’s "education-employment mismatch" by equipping working professionals with skills and practical knowledge of real business value for a global workplace.

Learning Center Locations in Delhi

Gurgaon Center
1st Floor, Tower B
Infinity Towers, DLF Cyber City
Gurgaon - 122001

Noida Center
B-1, Sector 2,Near Sec 15 Metro Station
Noida - 201301

Predictive Business Analytics Professional Development Certificate Course List

Core Courses:Course Detail
Foundations in Statistics <> PRED_BUS 200-DL

In this age of data explosion, a business is successful only when it is able to make sense of the data at its disposal. Statistics is instrumental in transforming numbers into useful information for decision makers at all levels. This course introduces students to basic statistical concepts to be used as a foundation of business analytics. Descriptive Statistics are the methods that discuss data collection, summarization and presentation. Statistical Inference is the collection of methods that interprets data collected from a small group and extends understanding to a larger group. This course introduces students to numerical and visual summarization of data, introductory probability, common probability distributions, sampling distribution and basic concepts of statistical inference Applications of statistics in business decision making are emphasized through case studies and data analysis. Discussion questions are provided with the goal of facilitating logical thinking and taking quantitative approaches towards solving business problems. Appropriate use of statistical techniques and correct interpretation of statistical findings in business analytics are vital in order to help business make sense of data. This course will help students in developing basic understanding of statistics and drawing inferences based on data. This course will also prepare the pathway for students to delve into big data and predictive analytics in the next modules of the course.

View PRED_BUS 200-DL Sections
Intro to Business Analytics <> PRED_BUS 201-DL

This course focuses on building the programming and analytics skills necessary to build analytics solutions to business problems. The course begins with a general introduction to the subject of business analytics: what it is, how does it add value in an organization, and what are characteristics of organizations which successfully use analytics to drive operations. Using that as a foundation for later thought and action, the course moves into the fundamentals of programming using the mathematical and analytics language R. Through a mix of online content and student activities, the concepts of how to program in R are delivered. Students perform weekly activities including discussion boards, quizzes and assignments as well as exploration of the larger online data science and analytics community to prepare for applying analytics to business scenarios. The course wraps up with application of the analytics skills to reading and understanding business cases and a review of how hypothesis testing can be applied in business situations to promote better operations and results.

View PRED_BUS 201-DL Sections
Modeling Methods <> PRED_BUS 202-DL

This course introduces students to applying predictive models in business areas such as marketing, finance, supply chain, etc. The course aims to provide a hands-on approach to teach students about models that are frequently applied to make informed business decisions. Students will learn regression and classification methods – based on ordinary least squares based regression, logistic regression, and multinomial logit, and classification and regression trees. Student will learn how to implement these methods in the R statistical programming language. The course format is a combination of textbook readings, Video sessions, group discussions, in-class and online lectures from faculty. Weekly quizzes and programming assignments using R will be used to reinforce both concepts and practice.

View PRED_BUS 202-DL Sections
Advanced Modeling Methods <> PRED_BUS 203-DL

Advanced Modeling Methods gives business analysts the foundation and tools to implement various prediction algorithms that will allow them to make better data driven decision for their business. This course places emphasis on modeling techniques to gain insight into hidden data patterns while using the technology stack of R. Topics covered will include various classification algorithms such as Cluster Analysis, Neural Networks, Discriminant Analysis, and Support Vector Machines. Students will also be introduced to various topics in Time Series, and other statistical based methods including Principal Component Analysis and Affinity Analysis. Lastly, students will learn about the structure of Networks and how tools such as Sentiment Analysis can provide valuable insight into their customer base.

View PRED_BUS 203-DL Sections
Analytics Communication & Mgmt <> PRED_BUS 204-DL

In this section we will focus the keys to becoming a predictive analytics enabled organization. Next we will examine how to take the results from data mining and predictive analytics to create powerful and convincing visual analytics. We will focus on creating info graphics, PowerPoint presentations, Dashboarding software and writing simple code in R to create powerful charts and infographics. We will also learn methods to create lasting impact on the audience while designing such infographics, visuals and dashboards. We will learn different examples from the industry on the best practices. Lastly, we will examine how an organization can use predictive analytics as a competitive advantage and the privacy and security concerns that may accompany that transformation.

View PRED_BUS 204-DL Sections
Elective Courses:Course Detail
Marketing Analytics <> PRED_BUS 302-DL

This course focuses on marketing analytics methods and applications that are used to develop marketing strategies, and create a link between marketing, customer behavior and business outcome. The course will emphasize multivariate analytical techniques organized according to the Strategic Marketing Process. This course lays the foundations of Marketing Analytics in a Strategic Marketing process within the confines of a typical Business environment. The course would cover strategic analytical approaches such as, market segmentation, targeted marketing via database marketing, design of new products via conjoint analysis, Consumer Choice Modeling, product positioning via perceptual mapping, intra-category competitive analysis, Digital Marketing Analytics, and Marketing mix modeling.

The class will assume that students have knowledge of various statistical methods and software from PBA-1, PBA-2, and PBA-3 courses. Students will be introduced to new analytical methodology such as orthogonal experimental designs, conjoint analysis, conjoint simulators and consumer choice modeling, and perceptual mapping.

The course will use a combination of weekly readings, case studies, group assignments, individual assignments, group assignments, and a group project.

View PRED_BUS 302-DL Sections
Risk Analytics PRED_BUS 303-DL

This course is an elective in the curriculum of the Certificate in Predictive Business Analytics. It builds on the previous introductory material to provide analysts with the tools to quantify, mitigate, and manage risk in a business setting. Students will identify business risks, design risk analyses, and use technologies—primarily the R programming language—to run risk analytics and simulations.

View PRED_BUS 303-DL Sections
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