type: S – Z topic: Marketing program: 2016 – 2020

Museum Branding: How to Create and Maintain Image, Loyalty and Support, Second Edition

Author: Margot Wallace

Published: 2016
Publisher: AltaMira Press, Rowman & Littlefield
Available for Purchase: Amazon; rowman.com
Genre: Marketing
Authors Note: I pioneered the field of museum branding with the first edition of Museum Branding (2006).
OLLI Affiliation: Northwestern University – Member

Other Book Titles: Writing for Museums (2014); Consumer Research for Museum Marketers (2010)