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IMC 300-0 : Introduction to Integrated Marketing Communications
Description
An introduction to principles of integrated marketing communications that includes consumer insight, research, market segmentation, brand positioning, communications messages and marketing planning. Overviews the tactical areas of marketing communications including branding, advertising, digital media and corporate communications as well as launching new products. (cannot be counted toward the IMC Certificate)
| Summer 2024 | ||||
| Start/End Dates | Day(s) | Time | Building | Section |
| 07/08/24 - 07/28/24 | TuWTh | 1 – 4:15 p.m. | Fisk Hall 206 | 20 |
| Instructor | Course Location | Status | CAESAR Course ID | |
| Lee, Candy | Evanston Campus | Open | 42649 | |