Messaging & Editorial
A reference guide to help content creators produce messaging with consistent voice, tone, and style.
Guidelines for the image we project
Print and online communications from Northwestern University School of Professional Studies must be credible, professional, and informative. Browse messaging and editorial, visual, and web content management guidelines to ensure your communications convey the core values of SPS in ways that are consistent with SPS and Northwestern standards.
Visual Guidelines
Find wordmarks, color and font guidelines, and downloadable letterheads and logos here.
GO TO VISUAL GUIDELINESWeb Content Management
Cascade, Northwestern’s content management system, is the main hub for submitting workflows, website formatting, and website updates. Learn helpful tips and formatting guidelines.