Tanya Norwood is the Chief Marketing & Membership Officer and Chief Diversity Officer at the American Society for Clinical Pathology (ASCP). ASCP is the largest professional membership organization for pathologists and laboratory professionals. In her current role, Norwood is responsible for leveraging data to grow market share, drive incremental sales, and increase member acquisition and retention and overseeing the organization’s overall branding and value propositioning. Prior to ASCP, Norwood has worked several years in corporate where majority of that time was spent in retail. Most recently, she managed direct to consumer pharmacy campaigns for Walgreen Co. Norwood has a MS in Predictive Analytics from Northwestern University and an MBA degree.


Kyle Pipkins

Email Kyle Pipkins

Currently teaching:
Data and Text Visualization


Chris Rinere has been working in the strategy, program and learning development, design, and analytics for over 13 years. He is a recognized expert in talent and learning strategy, user-centered design, product management, change initiatives, and data analytics. Rinere is a 2017 graduate of the Information Design and Strategy (IDS) program at Northwestern University with an emphasis in Data Science and Analytics and holds a dual-Bachelor’s Degree in Adolescent Education and English Literature from the State University of New York at Geneseo.


Russell Roberson is vice president of quality and regulatory affairs for a global medical company, assuring that products and services are designed, manufactured, distributed, and serviced properly. He has responsibility for an extensive portfolio of healthcare software products in both medical (pharmacy, imaging, electronic medical records, and prescription management products) and nonmedical (financial and data-privacy products) device areas affected by global regulation. Roberson is a frequent speaker at global conferences on such topics as software design processes, regulatory affairs, and quality management systems. A licensed professional engineer, he holds professional certifications in engineering, auditing, and management; is active in several professional societies; and sits on his college fraternity’s national board of trustees. Among his publications are two books on leadership and cancer management. Roberson has a doctorate in business administration and management, an MBA degree, and a MS in mechanical engineering.


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