Course Schedule

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MSA 402-DL : Fundamentals of Sports Marketing


Students in this course explore marketing theory in a sports context. The course also covers marketing strategies as they relate to businesses, such as the sporting goods industry and broadcasting. To discern key marketing concepts and strategies, students will examine case studies. Students will be expected to participate in discussions about sports marketing and the use of strategies of companies and brands in sponsorship.

Summer 2022
Start/End DatesDay(s)TimeBuildingSection
06/20/22 - 08/27/22Optional Sync W
7 – 9:30 p.m. 55
InstructorCourse LocationStatusCAESAR Course ID
Kerr, Alex
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