Course Schedule
Below you will find a listing of courses. You can narrow your course search by day, location or instructor.MSA 402-0 : Fundamentals of Sports Marketing
Description
This course will provide students the necessary theoretical and practical hands-on knowledge of marketing principals and techniques as it related to the sports industry through the in-depth study of the sport marketing mix (product, place, price and promotion). Additionally, students will explore the sports marketing industry at the professional, collegiate, and amateur levels through discussion of its many facets including: market research and segmentation, advertising, branding, sponsorship, licensing, public relations and media relations. Students are expected to participate in discussions and a group project that directly applies to the enhancement of their knowledge of sports marketing.