Course schedule for the Sports Communication Graduate Certificate Program, Northwestern University School of Professional Studies - Northwestern School of Professional Studies
Below you will find a listing of courses. You can narrow your course search by day, location or instructor.
MS_IDS 407-DL : Information and Content Strategy
Description
This course will explore how to plan and consistently execute
content that supports an organization’s goals. Students will learn
how to develop a content strategy, conduct a qualitative content
audit, develop controlled vocabularies and lexicons, and choose the
right medium (text, image, video, social interaction) for their
message.
