Course schedule for the Sports Communication Graduate Certificate Program, Northwestern University School of Professional Studies - Northwestern School of Professional Studies

Course Schedule

MSA 458-DL : Digital Media in Sports

Description

Technology is rapidly transforming the business of sports. Digital platforms are providing a range of new opportunities for sports leagues, teams, and media companies to deliver content to fans. This transformation has largely been a positive development for most constituents in the sports industry, generating increased fan engagement and new revenues streams. However, disruption also creates challenges and risks for all parties in the ecosystem. This course will examine the impact of new technology on the business of sports, focusing on topics such as Over-the-Top (OTT) video distribution, social media, fantasy sports, eSports, data & analytics, stadium technology, digital advertising, and youth & amateur sports, among other subjects. In addition to covering the major leagues and media companies, the course will also provide insight into entrepreneurial ventures and start-ups that are reshaping the sports landscape. Some of the key questions to be covered in the course include: What strategies should sports leagues and media companies utilize to maximize digital revenues? How can athletes best benefit from the emergence of digital media? How can new sports businesses effectively compete with the established brands in the world of digital sports?