Course schedule for the Sports Communication Graduate Certificate Program, Northwestern University School of Professional Studies - Northwestern School of Professional Studies
Below you will find a listing of courses. You can narrow your course search by day, location or instructor.
MSA 458-DL : Digital Media in Sports
Description
Technology is rapidly transforming the business of sports.
Digital platforms are providing a range of new opportunities for
sports leagues, teams, and media companies to deliver content to
fans. This transformation has largely been a positive development
for most constituents in the sports industry, generating increased
fan engagement and new revenues streams. However, disruption also
creates challenges and risks for all parties in the ecosystem. This
course will examine the impact of new technology on the business of
sports, focusing on topics such as Over-the-Top (OTT) video
distribution, social media, fantasy sports, eSports, data &
analytics, stadium technology, digital advertising, and youth &
amateur sports, among other subjects. In addition to covering the
major leagues and media companies, the course will also provide
insight into entrepreneurial ventures and start-ups that are
reshaping the sports landscape. Some of the key questions to be
covered in the course include: What strategies should sports
leagues and media companies utilize to maximize digital revenues?
How can athletes best benefit from the emergence of digital media?
How can new sports businesses effectively compete with the
established brands in the world of digital sports?