Course Schedule

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MSA 402-DL : Fundamentals of Sports Marketing


Description

Students in this course explore marketing theory in a sports context. The course also covers marketing strategies as they relate to businesses, such as the sporting goods industry and broadcasting. To discern key marketing concepts and strategies, students will examine case studies. Students will be expected to participate in discussions about sports marketing and the use of strategies of companies and brands in sponsorship.


Summer 2024
Start/End DatesDay(s)TimeBuildingSection
06/17/24 - 08/25/24Sync Session W
7 – 9:30 p.m. 55
InstructorCourse LocationStatusCAESAR Course ID
Kerr, Alex
Online
Open
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