Course schedule for the Graduate Certificate in Sports Management, Northwestern University School of Professional Studies - Northwestern School of Professional Studies

Course Schedule

MSA 401-DL : Introduction to Sports Analytics

Description

This course provides a broad introduction to data analysis and statistical methods as they relate to the sports industry. Students will learn how to use these methods to better understand and analyze issues central to sports management. Students will be introduced to quantitative and analytical third-party services that are used by sports organizations as part of a larger exploration of the business economics of sports. When students leave the course they will be able to: analyze sports organizations; analyze revenue streams and recommend new, data-driven approaches to maximize monetization opportunities; and value teams, athletes, sponsorships, and brands using quantitative analysis.

This course is not required for the Sports Analytics Specialization. Students enrolled in the Sports Analytics Specialization are required to take MSDS 401-DL Applied Statistics with R in lieu of MSA 401.