Course schedule for the Graduate Certificate in Sports Management, Northwestern University School of Professional Studies - Northwestern School of Professional Studies
Below you will find a listing of courses. You can narrow your course search by day, location or instructor.
MSA 402-DL : Fundamentals of Sports Marketing
Description
Students in this course explore marketing theory in a sports
context. The course also covers marketing strategies as they relate
to businesses, such as the sporting goods industry and
broadcasting. To discern key marketing concepts and strategies,
students will examine case studies. Students will be expected to
participate in discussions about sports marketing and the use of
strategies of companies and brands in sponsorship.
