Master's in Information Design & Strategy
As digital output increasingly becomes the backbone of most business strategy, there is an acute need for professionals with a better big-picture understanding of information management, design and technology. Based in the philosophy of human-centered design, the Northwestern University online Master of Science in Information Design and Strategy (IDS) program teaches students how to translate complex information and data into meaningful visual forms, narratives, and interfaces with actionable insights.
The IDS program was developed in consultation with industry leaders in this emerging field. As a part-time and completely online degree, students anywhere in the world can access a program of this caliber while maintaining their personal and professional commitments. Find out more about online learning at SPS.
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The landscape is currently changing in terms of companies leveraging their digital platforms and media to connect and engage with customers, drive their e-commerce, etc. The Information Design and Strategy program is going to prepare, teach you, and provide you with the tools necessary to deliver in this growing space.”
Tanya Norwood, IDS faculty director
This interdisciplinary program prepares students to step into a cross-functional or leadership role in today’s fast-evolving digital landscape by combining creative expertise with a solid foundation in business strategy and emerging technologies. IDS students gain a deep understanding of digital media ecosystems, user-centered design, and the strategic frameworks that drive successful digital products and experiences. The strong theoretical framework of the program and its focus on fundamental concepts make the degree applicable to many diverse fields and types of organizations—business, the arts, government, healthcare, and education, to name a few—regardless of changes in technology.
Professionals who might benefit from this program include:
Applications to the Master’s in Information Design and Strategy program are reviewed wholistically. For more information on the application process, please visit the SPS admissions page or request information to connect with an enrollment adviser.
Focus your degree in one of four specializations according to your career goals, or opt for a track in interdisciplinary studies.
Students are required to complete 12 courses to earn the degree. Students complete eight core courses and three elective courses corresponding to a chosen area of specialization. Current students should refer to the Information Design curriculum requirements in place at time of entry into the program.
Gain a working knowledge of the technology you need to bring your concepts to life, from ideation to implementation. Northwestern’s Master’s of Information Design and Strategy is a tool-agnostic program designed to expose its students to a range of tool options. The following are just a few of the tools faculty currently integrate into their courses.
| Use | Tools |
|---|---|
| Data Visualization | Tableau |
| AI Tools | ChatGPT, Claude, Perplexity, Gemini, Copilot, Sprinklr |
| Social and Analytics Software | Ubersuggest, Answer the Public, Tube Buddy |
| General | Adobe Creative Suite, Airtable, Canva, Figma, Figjam, JSFiddle, Miro, Medium, Mentimeter, Mural, Parsehub |
The IDS program is built around hands-on, project-based learning. Through a dynamic mix of individual and group projects, students actively apply their knowledge in real-world contexts. To track growth and highlight achievements, students are encouraged to curate their best work in a personalized e-portfolio. This includes standout coursework, major projects, and either a capstone or thesis project. The e-portfolio is more than a collection of assignments—it’s a powerful tool that helps students showcase their evolving skill sets. It offers a clear, organized way to present academic accomplishments and practical experience in one accessible place.
One of the projects that impacted me the most was my social media content curation project. We gave [a local business owner] insights about social media trends and what kind of content she should create and curate. It was amazing to have the opportunity to support a business of color.”
Greg Barber, IDS '22
IDS graduates will possess the knowledge, skills and aptitude to:
I think the program is innovative. It combines a lot of business goals within the design realm... It's given me a lot more confidence in the workplace.”
Tuition for the Master's in Information Design & Strategy program at Northwestern is comparable to similar U.S. programs. Financial aid opportunities exist for students at Northwestern. Complete details can be found on the Information Design tuition and financial aid page.
Already accepted into the Master's in Information Design program? Get ahead and register for your classes as soon as possible to ensure maximum efficiency in your trajectory.
The field of information design has grown and evolved rapidly in recent years. Organizations and businesses of all types need professionals who can translate information into beautiful visual forms and compelling narratives. For details visit the Information Design career options page.
Instructors in the Master's in Information Design program at Northwestern are leaders in the field. They bring practical real-world experiences to the online classroom and engage with students on an interpersonal level. Get to know the instructors on our Information Design & Strategy faculty page.
