View Courses for the Online Master's in Information Design and Strategy, Northwestern University School of Professional Studies - Northwestern School of Professional Studies
Please note that course schedules may be amended due to low enrollment, faculty availability, and/or other factors.
Online Sync Sessions are an integral part of the online learning experience. Additional information about learning concepts and assignments may be discussed and sync sessions offer valuable opportunities for students to interact with their faculty and peers during the term. We encourage all students to attend live, but if they are unable to, sync sessions will be recorded and posted within Canvas to allow for an asynchronous model of success as well.
MS_IDS 407-DL : Information and Content Strategy
Description
This course will explore how to plan and consistently execute
content that supports an organization’s goals. Students will learn
how to develop a content strategy, conduct a qualitative content
audit, develop controlled vocabularies and lexicons, and choose the
right medium (text, image, video, social interaction) for their
message.