Intro to Public Relations <> ADVT 370-CN |
Public relations is a core management function for every type of
organization, whether public or private. Public relations spans a
wide range of marketing disciplines including media relations,
corporate reputation, community affairs, issues/crisis management,
investor relations, and government affairs. PR is one of the
primary tools used to reinforce a company's brand and support its
competitive position. Students learn the essential components of an
effective PR strategy; how to evaluate and manage outside PR
counsel; essentials of media relations and crisis management; and
how to draft PR messages. Students select a "beat" or coverage area
to investigate as part of the class homework projects. This course
involves heavy writing; it may not be audited.This course is
cross-listed as MKTG 390-CN.
There is no available section.
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Theories of Persuasion <> COMM_ST 205-CN |
This course provides an overview of the role communication plays
in the social influence process. The primary goal of this course is
to help students understand the techniques and factors that lead to
changes in knowledge, attitudes, and behavior. To reach this goal,
in the course, we will (1) define key terms used by social
influence researchers and practitioners, (2) explain major classic
and contemporary social influence theories and models, (3) identify
common heuristics, or simple decision rules, that guide the
decision making process, (4) review how various source, receiver,
situation, and message characteristics impact the social influence
process, (5) demonstrate how to use and defend against the various
social influence techniques discussed in class, and (6) discuss the
ethical implications involved in the social influence process.
There is no available section.
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Theories of Persuasion <> COMM_ST 205-DL |
Acts of persuasion influence us in all aspects of our lives.
This course will examine the different ways in which we utilize
persuasion in the communication we have with our families and
friends, our workplace, and the general public. How effective are
we? How are we affected? This will culminate in assessments of how
persuasion impacts us, as individuals and as a society.
The course is conducted completely online. A technology fee will be
added to tuition.
View COMM_ST 205-DL Sections
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Theories of Persuasion <> COMM_ST 205-DL |
Acts of persuasion influence us in all aspects of our lives.
This course will examine the different ways in which we utilize
persuasion in the communication we have with our families and
friends, our workplace, and the general public. How effective are
we? How are we affected? This will culminate in assessments of how
persuasion impacts us, as individuals and as a society. This course
is part of the Business Leadership Program (BLP) cohort
program.
This course is conducted completely online. A technology fee will
be added to tuition.
There is no available section.
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Professional-Client Communication <> COMM_ST 362-CN |
This course is designed to explore the various processes of
professional-client communications, including organizational
theory, social, and managerial activities. Special emphasis is
given to areas of interpersonal and intergroup conflict as well as
ethics and its links to decision-making in business contexts. In
addition, specific business frameworks are used to show practical
applications of professional-client theory, including sales,
consulting, and legal perspectives, among others. The primary
purpose of the course is for each participant to gain insight into
his or her own communication style and to become a more effective
communicator, especially in the professional world where most
people spend a major portion of their lives. The course involves
extensive use of self-evaluation methodologies and participative
activities, enhanced by cases, rigorous self-review and
introspection.
As of 7/3/24, this course has been cancelled.
View COMM_ST 362-CN Sections
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Bargaining & Negotiation <> COMM_ST 363-CN |
This course is designed to explore the processes of bargaining
and negotiation as theoretical, social, and managerial activities.
It provides an overview of the basic theoretical approaches,
concepts, processes, and research in bargaining and negotiation.
Special emphasis is given in the areas of interpersonal and
intergroup conflict as well as language bias and its links to
negotiating. In addition, interpersonal influence techniques and
the tactics and strategies involved with improved bargaining and
negotiation are covered. The major purpose of the course is for
each participant to gain insight into his or her own negotiating
style and to become a more effective negotiator, as well as a more
astute observer of social processes. The course involves extensive
use of cases, role-plays, and related participative activities,
enhanced by rigorous self-review and introspection.
As of 3/22/23, this course has been cancelled.
There is no available section.
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Collective Decision Making <> COMM_ST 364-CN |
This course examines collective decision-making and
communication in organizations through a survey of research
surrounding group decision-making, while also considering
organizational culture and organizational change. The course has
strong participation and experiential components, including working
on a team for a variety of projects to process, utilize, analyze,
and appraise the research that we discuss and read. This course is
based on experiential learning, a process that incorporates prior
and new knowledge with activities, ending with a reflection which
leads to new knowledge.
View COMM_ST 364-CN Sections
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Intermediate Composition: Business Communication <> ENGLISH 205-CN |
This course is designed for students who have experience with
college-level writing but who want to sharpen their writing and
communication skills. Students learn to apply measures of
excellence in business writing and communication. Assignments
relate to business environments, including audience analysis,
persuasive writing, verbal and interpersonal communication, and
document design and graphics. Writers gain experience writing in
collaborative environments, producing multiple drafts and receive
feedback from their peers and the instructor. This course combines
in-class lecture and discussion on campus with online sessions.
Attendance is strongly encouraged for all sessions. Homework will
be due in class and online.
Carries business credit.
Schedule Note: Fall 2022 in-class meetings on campus will be 9/22,
9/29, 10/13, 10/27, 11/10, and 12/1. Online/remote meetings will be
10/6, 10/20, 11/3, 11/17, and 12/8.
There is no available section.
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Intermediate Composition: Business Communication <> ENGLISH 205-CN |
This course is designed for students who have experience with
college-level writing but who want to sharpen their writing and
communication skills. Students learn to apply measures of
excellence in business writing and communication. Assignments
relate to business environments, including audience analysis,
persuasive writing, verbal and interpersonal communication, and
document design and graphics. Writers gain experience writing in
collaborative environments. Students produce multiple drafts and
receive feedback from their peers and the instructor. Carries
business credit.
There is no available section.
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Intermediate Composition: Information Literacy <> ENGLISH 205-DL |
As the information ecosystem evolves, so must consumers and
producers of information adjust their evaluative, research, and
writing strategies. This writing course focuses on learning to:
recognize how technologies affect the production and consumption of
information and misinformation; locate information using
well-designed search strategies and the most appropriate sources;
evaluate information and its sources critically; access and use
information ethically and legally; demonstrate an understanding of
context, audience, and purpose in writing tasks; create compelling
written content to illustrate mastery of a topic; use graceful
language that is virtually error-free.
The course is conducted completely online. A technology fee will be
added to tuition.
Note: This course is limited to School of Professional Studies
students only. Undergraduate students in other schools at
Northwestern are not permitted to enroll in this course.
View ENGLISH 205-DL Sections
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Writing for Media <> JRN_WRIT 201-A |
This course helps students improve their basic writing skills.
It emphasizes clarity and conciseness in expressing thoughts and
facts. Through readings, discussion, writing exercises and
rewrites, along with remote-site interactive instruction, students
gain confidence and demonstrate improvement in written expression
each week. By the end of the term, students can write clear,
logical and accurate stories within the assigned deadline. We will
practice writing: on assigned topics; on space requirements; on
deadlines. While this is not a writing course exclusively for those
who wish to pursue journalism, it nonetheless places heavy emphasis
on news. Specifically, the course intends to clear up problems with
grammar; sharpen word selection and usage; clean up sentence
structure; introduce the basic discipline of journalism; increase
writing speed; make stories both accurate and appealing to the
intended audience. The skills developed in the course provide solid
techniques to apply toward future course work at NU in most other
disciplines and at work. Several assignments will concentrate on
these three primary writing techniques: narration, description, and
exposition.
View JRN_WRIT 201-A Sections
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