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Communication Studies


COMM_ST 205-CN : Theories of Persuasion


Description

This course provides an overview of the role communication plays in the social influence process. The primary goal of this course is to help students understand the techniques and factors that lead to changes in knowledge, attitudes, and behavior. To reach this goal, in the course, we will (1) define key terms used by social influence researchers and practitioners, (2) explain major classic and contemporary social influence theories and models, (3) identify common heuristics, or simple decision rules, that guide the decision making process, (4) review how various source, receiver, situation, and message characteristics impact the social influence process, (5) demonstrate how to use and defend against the various social influence techniques discussed in class, and (6) discuss the ethical implications involved in the social influence process.


Fall 2020
Start/End DatesDay(s)TimeBuildingSection
09/16/20 - 12/08/20Th
6:15 – 9:15 p.m. 16
InstructorCourse LocationStatusCAESAR Course ID
Tepper, Samuel
Remote Campus
Open
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