Courses, Digital Content Management | Northwestern University School of Professional Studies - Northwestern School of Professional Studies

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ADVT 380-CN : Visual Communication

Description

The fast-paced world we live in is flooded with visual messages including advertisements, products, dashboards, slide decks, charts, infographics, videos, memes, emoji, and more. Visuals are infused into every aspect of our lives, from the boardroom to the classroom to the subway station. It is increasingly important that we are well-equipped to communicate visually using a human-centered approach.

In this course, students will develop strong and creative visual communication skills in an increasingly digital world while learning to design communication vehicles for specific audiences. We will study a human-centered design framework for creating connections. Students will use their skills to develop visualizations for branding, advertising, marketing, presentations, data analysis, websites, and more. No previous technical or design experience is required for this course.

This course will be meeting remotely on Wednesdays on 1/3, 1/17, 1/31, 2/14 and 2/28 via Zoom from 6:15 p.m. – 9:15 p.m.