Courses, Pregraduate Business Administration| Northwestern University School of Professional Studies - Northwestern School of Professional Studies

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MKTG 201-DL : Principles of Marketing

Description

Marketing structure and processes whereby products proceed from the place of production to final use or consumption. Sales management, retailing, foreign trade, advertising, channels of distribution for marketing different types of products, activities of wholesale and retail middlemen and other important marketing institutions, cooperative marketing, market risk, sources of marketing information, price determination, governmental activity related to marketing, cost of marketing, and general critique of market structure.

This course is conducted completely online. A technology fee will be added to tuition.