View Courses
Marketing
See related courses under advertising. Marketing courses carry business credit.MKTG 310-CN : Integrated Marketing Communications
Description
Integrated Marketing Communications provides students with an opportunity to understand and apply IMC strategic concepts and methods. We will cover the main functions of marketing and marketing communications including product strategy, branding, pricing strategy, distribution, retailing, service marketing, advertising, promotion and media. This course was formerly MKTG 390-CN: Topics in Marketing: Integrated Marketing Communications
| Fall 2022 | ||||
| Start/End Dates | Day(s) | Time | Building | Section |
| 09/20/22 - 12/10/22 | Tu | 6:15 – 9:15 p.m. | 14 | |
| Instructor | Course Location | Status | CAESAR Course ID | |
| Chiaro, Gerald | Chicago Campus | Open | ||