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Strategic Marketing

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Marketing

See related courses under advertising. Marketing courses carry business credit.

MKTG 310-CN : Integrated Marketing Communications


Description

Integrated Marketing Communications provides students with an opportunity to understand and apply IMC strategic concepts and methods. We will cover the main functions of marketing and marketing communications including product strategy, branding, pricing strategy, distribution, retailing, service marketing, advertising, promotion and media. This course was formerly MKTG 390-CN: Topics in Marketing: Integrated Marketing Communications


Fall 2019
Start/End DatesDay(s)TimeBuildingSection
09/24/19 - 12/15/19Tu
6:15 – 9:15 p.m.Wieboldt Hall 71016
InstructorCourse LocationStatusCAESAR Course ID
Chiaro, Gerald
Chicago Campus
Open18205
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