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Strategic Marketing

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Marketing

See related courses under advertising. Marketing courses carry business credit.

MKTG 350-CN : Market Research


Description

This course will introduce students to marketing research and the marketing research process. Initially, the class will orientate the student into the world of marketing research. After that initial survey, the course will then move into four different parts of the research process, integrated into in-class examples: (1) the different kinds of data, (2) tools and techniques to analyze that data, (3) how the results might be presented and (4) how managers might use the data to make decisions. The course will include lectures, as well as hands-on work analyzing market data. This course was formerly MKTG 390-CN: Topics in Marketing: Marketing Research


Winter 2020
Start/End DatesDay(s)TimeBuildingSection
01/06/20 - 03/22/20Th
6:15 – 9:15 p.m. 16
InstructorCourse LocationStatusCAESAR Course ID
Rolnicki, Sandra
Chicago Campus
Open
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