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Advertising

See related courses under marketing. Advertising courses carry business credit.

ADVT 370-CN : Intro to Public Relations


Description

Public relations is a core management function for every type of organization, whether public or private. Public relations spans a wide range of marketing disciplines including media relations, corporate reputation, community affairs, issues/crisis management, investor relations, and government affairs. PR is one of the primary tools used to reinforce a company's brand and support its competitive position. Students learn the essential components of an effective PR strategy; how to evaluate and manage outside PR counsel; essentials of media relations and crisis management; and how to draft PR messages. Students select a "beat" or coverage area to investigate as part of the class homework projects. This course involves heavy writing; it may not be audited.This course is cross-listed as MKTG 390-CN.


Spring 2020
Start/End DatesDay(s)TimeBuildingSection
03/30/20 - 06/14/20M
6:15 – 9:15 p.m. 12
InstructorCourse LocationStatusCAESAR Course ID
Shmarak, Michael
Chicago Campus
Open
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