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Marketing
See related courses under advertising. Marketing courses carry business credit.MKTG 320-CN : Brand Management
Description
Some of the most valuable assets managed by companies today are the brand names associated with their products and services. Strong brands can influence purchase decisions by communicating the value of and providing differentiation for products and services. Effective brand management is critical to maintaining the long-term profitability of products and services.
This course is designed to develop students’ understanding of
the importance of brand equity as well as how to build, measure and
manage brand equity. Topics will include understanding brands from
the customer’s perspective, building brand equity, measuring brand
equity, leveraging brand equity, managing brand portfolios and
managing brands over time.
See Northwestern Summer Session schedule to view
available sections of this course.
Summer 2023 | ||||
Start/End Dates | Day(s) | Time | Building | Section |
06/20/23 - 08/26/23 | Tu | 6:15 – 9:15 p.m. | 28 | |
Instructor | Course Location | Status | CAESAR Course ID | |
Shmarak, Michael | Chicago Campus | Open |