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Strategic Marketing

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Marketing

See related courses under advertising. Marketing courses carry business credit.

MKTG 201-DL : Principles of Marketing


Description

Marketing structure and processes whereby products proceed from the place of production to final use or consumption. Sales management, retailing, foreign trade, advertising, channels of distribution for marketing different types of products, activities of wholesale and retail middlemen and other important marketing institutions, cooperative marketing, market risk, sources of marketing information, price determination, governmental activity related to marketing, cost of marketing, and general critique of market structure.

 

This course is conducted completely online. A technology fee will be added to tuition.


Fall 2019
Start/End DatesDay(s)TimeBuildingSection
09/24/19 - 12/15/19Asynch
Asynch 12
InstructorCourse LocationStatusCAESAR Course ID
Bennett, Bryan
Online
Open18209

Spring 2020
Start/End DatesDay(s)TimeBuildingSection
03/30/20 - 06/14/20Asynch
Asynch 20
InstructorCourse LocationStatusCAESAR Course ID
Bennett, Bryan
Online
Open
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