Courses, Strategic Marketing | Northwestern University School of Professional Studies - Northwestern School of Professional Studies

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MKTG 350-DL : Market Research

Description

This course will introduce students to marketing research and the marketing research process. Students will examine the fundamental concepts and techniques used in marketing research and learn the value of marketing research with respect to decision-making in marketing and in business. During this 10-week course, we’ll discuss problem formulation, research design, survey design, sampling, data collection, and data analysis as well as how to effectively present the data and insights uncovered during the marketing research process. We’ll also explore qualitative and quantitative research methods, primary and secondary research, exploratory and causal research, and data visualization techniques. Throughout the course, students will gain hands-on experience in conducting, analyzing, and presenting both qualitative and quantitative research.

This course is conducted completely online. A technology fee will be added to tuition.

Additional Information:

Research and Analytics concentration/elective certificate course for B.S. degrees.