Writing for Print and Digital Media Certificate

Although communication in the digital age is most often focused on technology, delivery and platform, compelling and timely writing and storytelling is crucial to making the message heard. The Writing for Print and Digital Media certificate provides a solid foundation in journalistic writing, editing, and narrative technique for work in print and across digital media platforms. Students develop a robust skill set for communication in formats from blogs to brochures, websites to direct marketing. The program teaches clear, concise writing, foundations of persuasive communication, visual content production and design, and long- and short-form storytelling in multimedia formats. The core journalistic writing courses are taught by current and emeritus faculty from Northwestern’s Medill School of Journalism; all courses are offered evenings and weekends.

The program is ideal for online content producers and editors, designers, and professionals working in communications, social media, marketing, public relations or advertising roles.

START MY APPLICATIONRequest Information ATTEND AN INFORMATION SESSION

 

About Writing for Print and Digital Media

Writing for Print and Digital Media Goals and Courses

Writing for Print and Digital Media Tuition

Post-baccalaureate students at Northwestern's School of Professional Studies pay per course. For more information about financial obligations and tuition, please visit the Tuition page.

Admission for Writing for Print and Digital Media

In addition to completing an online application, you'll also need to submit a few supplemental materials. A list of requirements for admission including application deadlines and tips on how to apply can be found on the Admission page.

Writing for Print and Digital Media Registration Information

Whether you're a first-time registrant or current and returning student, all students register using our online student registration and records systems. Important information about registering for courses at SPS, including registration timelines and adding or dropping courses in which you are already enrolled, can be found on the Registration Information page.


Find out more about the Writing for Print and Digital Media Certificate


Program Courses:Course Detail
Intro to Public Relations <> ADVT 370-CN

Public relations is a core management function for every type of organization, whether public or private. Public relations spans a wide range of marketing disciplines including media relations, corporate reputation, community affairs, issues/crisis management, investor relations, and government affairs. PR is one of the primary tools used to reinforce a company's brand and support its competitive position. Students learn the essential components of an effective PR strategy; how to evaluate and manage outside PR counsel; essentials of media relations and crisis management; and how to draft PR messages. Students select a "beat" or coverage area to investigate as part of the class homework projects. This course involves heavy writing; it may not be audited.This course is cross-listed as MKTG 390-CN.


There is no available section.
Visual Communication <> ADVT 380-CN

The fast-paced world we live in is flooded with visual messages including advertisements, products, dashboards, slide decks, charts, infographics, videos, memes, emoji, and more. Visuals are infused into every aspect of our lives, from the boardroom to the classroom to the subway station. It is increasingly important that we are well-equipped to communicate visually using a human-centered approach.

In this course, students will develop strong and creative visual communication skills in an increasingly digital world while learning to design communication vehicles for specific audiences. We will study a human-centered design framework for creating connections. Students will use their skills to develop visualizations for branding, advertising, marketing, presentations, data analysis, websites, and more. No previous technical or design experience is required for this course.

This course will be meeting remotely on Wednesdays on 1/3, 1/17, 1/31, 2/14 and 2/28 via Zoom from 6:15 p.m. – 9:15 p.m.


View ADVT 380-CN Sections
Theories of Persuasion <> COMM_ST 205-DL

Acts of persuasion influence us in all aspects of our lives. This course will examine the different ways in which we utilize persuasion in the communication we have with our families and friends, our workplace, and the general public. How effective are we? How are we affected? This will culminate in assessments of how persuasion impacts us, as individuals and as a society.

The course is conducted completely online. A technology fee will be added to tuition.


View COMM_ST 205-DL Sections
Theories of Persuasion <> COMM_ST 205-DL

Acts of persuasion influence us in all aspects of our lives. This course will examine the different ways in which we utilize persuasion in the communication we have with our families and friends, our workplace, and the general public. How effective are we? How are we affected? This will culminate in assessments of how persuasion impacts us, as individuals and as a society. This course is part of the Business Leadership Program (BLP) cohort program. 


This course is conducted completely online. A technology fee will be added to tuition.


View COMM_ST 205-DL Sections
Introduction to Health Communication <> COMM_ST 246-CN

People who understand communication are uniquely positioned to solve health-related problems and their services are increasingly in demand. As such, this course covers theory and research on communication in health and illness contexts, focusing on how messages from interpersonal, organizational, cultural, and media sources affect health beliefs and behaviors. We will explore communication in health care delivery, health care organizations, as well as health promotion and disease prevention. Spanning multiple levels of communication, different communicative channels, and the use of diverse communication media and technologies, this course will demonstrate a variety of perspectives from which scholars examine health communication at an individual, family, professional, and societal level.


View COMM_ST 246-CN Sections
Writing for Media <> JRN_WRIT 201-A

This course helps students improve their basic writing skills. It emphasizes clarity and conciseness in expressing thoughts and facts. Through readings, discussion, writing exercises and rewrites, along with remote-site interactive instruction, students gain confidence and demonstrate improvement in written expression each week. By the end of the term, students can write clear, logical and accurate stories within the assigned deadline. We will practice writing: on assigned topics; on space requirements; on deadlines. While this is not a writing course exclusively for those who wish to pursue journalism, it nonetheless places heavy emphasis on news. Specifically, the course intends to clear up problems with grammar; sharpen word selection and usage; clean up sentence structure; introduce the basic discipline of journalism; increase writing speed; make stories both accurate and appealing to the intended audience. The skills developed in the course provide solid techniques to apply toward future course work at NU in most other disciplines and at work. Several assignments will concentrate on these three primary writing techniques: narration, description, and exposition.


View JRN_WRIT 201-A Sections
Visual Storytelling <> JRN_WRIT 201-B

This course helps students find their writing voice through independent reporting, coaching and class critiques. It emphasizes visual story telling -- i.e., photos and text together. This course focuses on reaching a specific audience -- professional, academic, familial. It does so by allowing the student to select an appropriate topic for a photo essay. Students research, report and write their stories which become the script for a final project that resembles a slideshow. Coaching and class critiques help students along the way.


View JRN_WRIT 201-B Sections
Public Relations MKTG 370-DL

Description TBA.

This course is conducted completely online. A technology fee will be added to tuition.


View MKTG 370-DL Sections