Program Courses

To earn a certificate in Business Analytics, you must complete the three core courses (BUS_ANLY 201, BUS_ANLY 202, and BUS_ANLY 204).* There is no admissions process for the Certificate in Business Analytics. Start the path toward your certificate by registering for your first course below.

* Students who began the program prior to the fall 2021 term must complete four courses to earn their certificate: BUS_ANLY 201, BUS_ANLY 202, BUS_ANLY 203, and BUS_ANLY 204.

PDP courses are offered online, remotely, and on-campus in accordance with University guidelines . Please refer to the Schedule Notes for course delivery information.

IMPORTANT: The registration process for all professional development courses requires you to (A) register for your course, (B) complete an acknowledgment of Northwestern University's Student Expectations and COVID-19 Code of Conduct in CAESAR. Current students with an active NetID must complete their student acknowledgment in CAESAR before registering for courses. New students must complete their student acknowledgment in CAESAR within 48 hours of enrollment before official registration can be finalized.
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BUS_ANLY 204-DL : Data Visualization, Communication, and Storytelling


This course examines how to make business analytics an integral part of an organization’s decision-making process in order to create a competitive edge and generate value. Topics covered include promoting analytical thinking, building consensus, adopting smart metrics for project development, implementation, evaluation, and monitoring.

Emphasis will be placed on the visual display of data and how to effectively communicate analytical and sometimes complex results to a mixed audience including clients, staff, non-technical leaders, and senior management.

Various dashboarding and graphics technologies will be explored, and students will have the opportunity to work with examples depicting real scenarios from different industries such as finance, healthcare, retail, government, marketing, and sales. Students will also gain firsthand experience with making the case for analytics in front of an audience and presenting their analytical findings, actionable insights, added value for the business, and gained competitive edge.

Course Objectives

By the end of this course, students will be able to:



Additional Information:


There are no prerequisites for this course. This course assumes a basic understanding of Microsoft Excel, Microsoft PowerPoint or similar programs as a basis for navigating Tableau.

Students can take this course out of sequence (before completing BUS_ANLY 201 and 202).

Tuition : $1995

Spring 2023
Start/End DatesDay(s)TimeBuildingSection
04/09/23 - 06/03/23Asynch
Asynch 50
InstructorCourse LocationStatusCAESAR Course ID
Bennett, (Joseph) Bryan
Schedule Notes :

This course will be conducted asynchronously, online.

Course Materials :

Course materials will be made available via the online course site.

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