Course Information for the Philanthropy and Nonprofit Organizations Certificate Program, Northwestern University School of Professional Studies - Northwestern School of Professional Studies

Program Courses

PDP courses are offered online, remotely, and on-campus. Please refer to the Schedule Notes for course delivery information.

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PHIL_NP 315-0 : Donor Psychology and The Ask

Description

This course explores what makes people want to give money and time to support nonprofits. Students will gain a historical perspective as well as opportunities for simulation and role-play for the “big ask.” Students will also explore the key fundraising questions driving organizational success, sustainability, and strategy, while also focusing on what drives donors to give, from tax strategy to intergenerational planning, career trajectory, and family wealth dynamics.

Course Materials:

• Charity and Philanthropy For Dummies. Muth, Karl T., Michael T. S. Lindenmayer, and John Kluge. Chichester: John Wiley & Sons, Ltd., 2014.
  ISBN-10: 1-119-94187-3 | ISBN-13: 978-1-119-94187-3 
• Getting to Yes: Negotiating Agreement Without Giving In (3rd Ed.). Fisher, R., & Ury, W. Penguin Publishing, 2011.
  ISBN-10: 1844131467 | ISBN-13: 978-0143118756
• Good for You, Great for Me: Finding the Trading Zone and Winning at Win-Win Negotiation. Susskind, L. PublicAffairs, 2014.
  ISBN-10: 1610394259 | ISBN-13: 978-1610394253
• Long Story Short: The Only Storytelling Guide You Will Ever Need. Leitman, M. Sasquatch Books, 2015.
  ISBN-10: 1632170272 | ISBN-13: 978-1632170279

Registered students can access their online course site here. An activated NetID and password is required for login. *Please note: It may take up to 24-hours for registered students to be added to the online course platform.