Corporate Communication and Branding Online Certificate Program

The Corporate Communication and Branding certificate equips students with the versatile, dynamic writing and verbal skills needed to communicate to various stakeholders and audiences. Through for-credit courses in corporate and crisis communication, public relations, and brand management, professionals develop strategies to create effective organizational messaging in diverse formats and contexts and to apply public relations strategies that can advance brands and companies.

The certificate is ideal for professionals working in or seeking to work in communications, public relations, marketing, or human resources in a corporate or organizational context, or who want to cultivate an advanced PR and communication skillset, regardless of industry.

Learn from a faculty of industry leaders in this fully online certificate. Enhance your professional skillset and advance your career.

Or, apply credit you've earned to one of five SPS online bachelor's degrees.

 

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icon Format

Online, asynchronous classes

icon Time to Completion

Four quarters (one year), one course per quarter

icon Quarter of Entry

Begin in any quarter

icon Number of Credits

Four courses to complete the certificate

icon Tuition

Estimated cost $2,300 per course

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About the Corporate Communication and Branding Certificate Program

Corporate Communication and Branding Goals and Courses

Program Goals

Corporate Communication and Branding Certificate students will:
  • Develop and apply versatile writing and presentation skills to create distinctive, effective narratives and messaging
  • Collaborate effectively with teams of specialists to address organizational goals and respond to challenges and crises
  • Explain the power of branding and the brand management process while learning strategies to build, maintain, and evaluate brands
  • Apply public relations strategies to foster corporate identities, promote and sustain brands, and communicate to internal and external stakeholders

Curriculum

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Four courses are required:
  • COMM ST 261-DL Introduction to Corporate Strategic Communication
  • COMM ST 395-DL Topics: Crisis Communication
  • MKTG 320-DL Brand Management
  • MKTG 370-DL Public Relations

VIEW COURSE SCHEDULE & DESCRIPTIONS

 

Admission for the Corporate Communication and Branding Certificate

In addition to completing an online application, you'll also need to submit a few supplemental materials. A list of requirements for admission including application deadlines and tips on how to apply can be found at the Admission page.

Corporate Communication and Branding Tuition

Certificate students in the School of Professional Studies pay per course. For more information about tuition and financial obligations, see the Tuition page.

Corporate Communication and Branding Registration Information

Registration for courses opens 8 to 10 weeks before each quarter and is accessed CAESAR,  Northwestern's online student records system. View course registration timelines and instructions on the Registration Information page.

Applying Credit to an Online Bachelor of Science Program

Students interested in the option of applying credit earned in an online undergraduate certificate to an SPS online bachelor's degree program should submit an online application and all required application materials. Students who elect to apply to a bachelor’s degree program before completing the certificate will be able to count completed courses toward the applicable bachelor’s degree, but a certificate will not be conferred.

If you are interested in exploring this option, contact an admission advisor for details.

Find out more about the Corporate Communication and Branding Certificate


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