Graduate Certificate in Content Strategy

The Information Design & Strategy program teaches students how to translate information and data into meaningful visual forms, narratives and interfaces. This interdisciplinary program prepares students to step into a cross-functional or leadership role by developing a deep and holistic understanding of today’s sophisticated digital media. Students will build skills in teamwork, strategy, and ethics that are foundational to new media professionals.

Communicators today must adapt content to multiple platforms and channels, but how do they do this while retaining the essential messages.  The Content Strategy certificate will enable students to improve the impact of their communication and make full use of the expressive possibilities of digital media in creating memorable and engaging content. 





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Complete this four-course certificate and apply your credit to Northwestern’s MS in Information Design and Strategy program.


About the Graduate Certificate in Content Strategy

Graduate Certificate in Content Strategy Learning Outcomes

After successful completion of the certificate, students will have the knowledge, skills, and aptitude to:

  • Translate complex information into compelling visual forms and narratives, particularly within digital media
  • Strengthen impact of communication individually and collaboratively to meet organizational goals
  • Design seamless experiences that support an organization’s strategy across multiple digital platforms
  • Create memorable and engaging content using digital media

Content Strategy Curriculum

Students are required to complete the following four courses to earn the certificate: 

  • IDS 407: Information and Content Strategy
  • IDS 432: Storytelling and Technical Writing
  • IDS 433: Social Media and Content Curation
  • IDS 435: Persuasion and Strategic Communication

Review curriculum details while you consider applying to this program. Current students should refer to the curriculum requirements in place at time of entry into the program.

Content Strategy Courses

Explore Content Strategy Courses. You can narrow your course search by day, location or instructor.

Content Strategy Admission

A variety of factors are considered when your application is reviewed. Background and experience vary from student to student. For a complete list of requirements, see the Graduate Certificate Admission page.

Tuition for Content Strategy Certificate

Tuition for the Graduate Certificate in Content Strategy program at Northwestern is comparable to similar US programs. Complete details can be found on the Content Strategy Certificate Tuition page.

Registration Information for Content Strategy

masters/data-science/program-coursesAlready accepted into the Content Strategy Graduate Certificate program? Get ahead and register for your classes as soon as possible.



Content Strategy Faculty

Instructors in the Content Strategy Graduate Certificate program at Northwestern are leading scholars and practitioners in their field. They bring real-world experiences to the classroom and engage with students on a personal level. Get to know the instructors on our Content Strategy Faculty page.

Applying Credit to the MS in Information Design and Strategy Program

Students that are interested in the option of applying their credit to the SPS MS in Information Design and Strategy program must submit an online application and submit all required application materials.

Students that elect to apply to a master's program before completing a graduate certificate will be able to count completed courses toward the applicable master's degree, but there will be no certificate conferred.

If you are interested in exploring this option, please contact the SPS graduate advising team for information on how to pursue a master's degree at SPS.

Find out more about Northwestern's Content Strategy Graduate Certificate

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