Sports administration jobs are currently on the rise. According to a report by the Bureau of Labor Statistics, the number of athletes, coaches, scouts, and sports officials is projected to grow faster than the average rate for other employment sectors between 2023 and 2033.1 As this side of the industry grows, the demand for qualified sports administration professionals will also increase. With a master’s in sports administration, you’ll be poised to take advantage of this demand and step into a role suited to your expertise.
While only a tiny fraction of people will ever join the professional ranks as players, coaches or top executives, the world of sports extends far beyond the bounds of the field, court, or rink. From youth leagues to major leagues, it takes a host of driven professionals to bring the athletes and fans a top-tier experience.
The following are a few examples of the many sports administration jobs necessary to running a successful athletics organization.
Career
Average Salary
Relevant Courses
Public Relations Manager
$159,420 2
MSA 405: Legal and Ethical Issues
MSA 406: Sports Public Relations
MSA 411: Sports Media Relations
MSA 461: Sports Sales Strategies
Operations Manager
$129,330 3
MSA 403: Sports Organizations
MSA 404: Sports Business
MSA 430: Sports Operations
MSA 457: Front Office Operations
MSA 461: Sports Sales Strategies
Athletics Director (collegiate)
$102,610 4
MSA 405: Legal and Ethical Issues
MSA 411: Sports Media Relations
MSA 453: College Sports Management - Internal Affairs
MSA 454: College Sports Management - External Affairs
MSA 455: NCAA Compliance
Director of Marketing
$156,580 5
MSA 402: Sports Marketing
MSA 412: Sponsorships 2.0
MSA 413: Advertising Project Class
MSA 424-DL: Event Management for Sports
MSA 458: Digital Media in Sports
MSA 461: Sports Sales Strategies
Agent or Business Manager of Athletes
$132,810 6
MSA 405: Legal and Ethical Issues
MSA 407: Labor Relations
MSA 411: Sports Media Relations
MSA 412: Sponsorships 2.0
Additional Information
Northwestern University provides a comprehensive learning experience for students looking to build a career in sports. With the university's outstanding academic pedigree, a strong alumni network, and elite networking opportunities, the Master of Arts in Sports Administration program has quickly become regarded as one of the top graduate programs in the field.
Not ready to enroll in a master’s program? SPS’s graduate certificates can help you build concrete skills for jobs in sports administration while earning credit toward a degree later on. Current stackable certificate options include college sports management, e-sports, sports analytics, sports communication, and sports management.
Sources
“Entertainment and Sports Occupations.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 29 Aug. 2024, www.bls.gov/ooh/entertainment-and-sports/.
“Public Relations Managers.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 3 Apr. 2024, www.bls.gov/oes/2023/may/oes112032.htm.
“General and Operations Managers.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 3 Apr. 2024, www.bls.gov/oes/2023/may/oes111021.htm.
“Postsecondary Education Administrators.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 29 Aug. 2024, www.bls.gov/ooh/management/postsecondary-education-administrators.htm.
“Advertising, Promotions, and Marketing Managers.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 29 Aug. 2024, www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
“Agents and Business Managers of Artists, Performers, and Athletes.” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, 3 Apr. 2024, www.bls.gov/oes/2023/may/oes131011.htm.