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Program Overview

Sports Administration

Master's in Sports Administration

Sports is one of the largest economic enterprises in the world, employing professionals with a variety of business skills and specializations who have one common interest: the business of sports. For professionals who aspire to either begin or enhance a career in sports, Northwestern University School of Professional Studies offers a part-time Master of Arts in Sports Administration (MSA) program that focuses on the business of athletics. The MSA program is taught by first-rate faculty with access to team executives, corporate sports consultants, sports agents and a broad range of other professionals in collegiate, professional and amateur athletics administration. Drawing on the prestigious credentials and rigorous standards of Northwestern University — and access to the rich and fast-paced sports community of Chicago — the program provides students with invaluable and one-of-a-kind, hands-on experiences. Online students can build their professional networks through optional visits to the Chicago area or completing a practicum in the field of sports. Whether a student wants to become a front office manager, college athletics administrator or sports marketer, he or she will find instruction and guidance based on first-hand knowledge of the opportunities and challenges one can expect in the business of sports.

SPS online courses marry the best aspects of online technology with the interactivity of the classroom. Students can take any combination of online and on-campus courses, or all online or all on-campus, to complete their degree. Find out more about online learning at SPS.

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Julia Millon

Northwestern carries weight behind it. Saying I’m getting my master’s at Northwestern and work there — people really respect that. I think that will help anyone in this program achieve their goals.”

Julia Millon, MSA student

About the MA in Sports Administration

Master's in Sports Administration Program Goals

An interdisciplinary professional program, MSA graduates will possess the knowledge, skills and aptitude to:

  • Lead enterprising sports organizations within an evolving environment
  • Synthesize data to support evidence based decision making
  • Evaluate revenue streams and risk mitigation
  • Create effective business plans to set strategic direction of a sports entity

Sports Administration Curriculum & Specialization

Students are required to complete 11 courses to earn the degree. The Sports Administration Curriculum covers six core courses, three elective courses, a leadership course, and a capstone class or thesis project. Review curriculum details and elective choices while you consider applying to this program. 

The Sports Administration Specialization, offered only online, provides technical and leadership training required for key positions in sports team management and analytics. It provides an understanding of how to work in sports management roles in today’s data-intensive and data-driven world. Building upon Northwestern University's graduate program in predictive analytics and data science, it reviews key technologies in analytics and modeling, probability theory, applied mathematics, statistics and programming. It shows how analytic techniques may be utilized in evaluating player and team performance and in sports team administration.

MA in Sports Administration Courses

Explore MA Sports Administration Courses. You can narrow your course search by day, location or instructor.

Master's in Sports Administration Admission

A variety of factors are considered when your application is reviewed. Background and experience vary from student to student. For a complete list of requirements, see the Master's in Sports Administration Admission page.

Sports Administration Tuition and Financial Aid

Tuition for the Master's in Sports Administration program at Northwestern is comparable to similar US programs. Financial aid opportunities exist for students at Northwestern. Complete details can be found on the Sports Administration Tuition and Financial Aid page.

Registration Information for Sports Administration

Already accepted into the Master's in Sports Administration program? Get ahead and register for your classes as soon as possible to ensure maximum efficiency in your trajectory.

Sports Administration Networking Opportunities

Successful networking can be an essential component for entry into the sports field. Northwestern University's Sports Administration Networking Opportunities provide students and alumni with a competitive advantage as they begin and look to advance in their careers.

Careers in Sports Administration

Only a tiny fraction of people will ever join the professional ranks as players, coaches or top executives, but jobs connected to sports marketing and administration will continue to grow, a result of demographics and the increasing demand for sophisticated organizations that specialize in youth sports. Those with appropriately rigorous education in the field will likely find significant professional opportunity.  For details visit the Sports Administration Career Options page.

Sports Administration Faculty

Instructors in the Master's in Global Health program at Northwestern are leaders in the field. They bring practical real-world experiences to the online classroom and engage with students on an interpersonal level. Get to know the instructors on our Sports Administration Faculty page.

MSA Student Board

Learn about the MSA Student Board and their efforts to create and host network events for the program. 

Find out more about Northwestern's M.S. in Sports Administration

Core Courses:Course Detail
Leadership <> LEADERS 481-0

The purpose of this course is to identify the fundamental leadership behaviors that enable people to excel in their careers, and to help students apply these behaviors to personal and professional success. The course builds from the basic premise that leadership is learned and looks at the theory and practice of leadership at the individual and organizational level. The course will explore definitions of leadership, the importance of leadership, leadership styles, the role of vision and integrity, the importance of giving and receiving feedback, how to lead change and solve problems, effective teamwork, and communication strategies. The culmination of the class will be a personal leadership development plan formulated by each student.


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Leadership <> LEADERS 481-DL

The purpose of this course is to identify the fundamental leadership behaviors that enable people to excel in their careers, and to help students apply these behaviors to personal and professional success. The course builds from the basic premise that leadership is learned and looks at the theory and practice of leadership at the individual and organizational level. The course will explore definitions of leadership, the importance of leadership, leadership styles, the role of vision and integrity, the importance of giving and receiving feedback, how to lead change and solve problems, effective teamwork, and communication strategies. The culmination of the class will be a personal leadership development plan formulated by each student.


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Sports Research Methods <> MSA 401-0

This course provides a broad introduction to data analysis and statistical methods, as they relate to the sports industry. Students will learn how to use these methods to better understand and analyze issues central to sports management. Quantitative tools are used as part of a larger exploration of the business economics of sports.

This course is not required for the Sports Analytics Specialization. Students enrolled in the Sports Analytics Specialization are required to take PREDICT 401-DL Introduction to Statistical Analysis in lieu of MSA 401.


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Sports Research Methods <> MSA 401-DL

This course provides a broad introduction to data analysis and statistical methods, as they relate to the sports industry. Students will learn how to use these methods to better understand and analyze issues central to sports management. Quantitative tools are used as part of a larger exploration of the business economics of sports.

This course is not required for the Sports Analytics Specialization. Students enrolled in the Sports Analytics Specialization are required to take PREDICT 401-DL Introduction to Statistical Analysis in lieu of MSA 401.


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Sports Marketing <> MSA 402-0

This course will provide students the necessary theoretical and practical hands-on knowledge of marketing principals and techniques as it related to the sports industry through the in-depth study of the sport marketing mix (product, place, price and promotion). Additionally, students will explore the sports marketing industry at the professional, collegiate, and amateur levels through discussion of its many facets including: market research and segmentation, advertising, branding, sponsorship, licensing, public relations and media relations. Students are expected to participate in discussions and a group project that directly applies to the enhancement of their knowledge of sports marketing.


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Sports Marketing <> MSA 402-DL

Students in this course explore marketing theory in a sports context. The course also covers marketing strategies as they relate to businesses, such as the sporting goods industry and broadcasting. To discern key marketing concepts and strategies, students will examine case studies. Students will be expected to participate in discussions about sports marketing and the use of strategies of companies and brands in sponsorship.


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Organization of Sports <> MSA 403-0

The overall objective of this course is to develop students’ understanding of the frameworks of organizations and to facilitate critical analysis of organizational theories and leadership styles. The coursework is intended to support students through readings, small and large group discussion, and analysis that informs their careers as aspiring sports professionals. This course will also provide a familiarization with the sports industry and the types of organizational structures that are prevalent.


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Organization of Sports <> MSA 403-DL

The overall objective of this course is to develop students’ understanding of the frameworks of organizations and to facilitate critical analysis of organizational theories and leadership styles. The coursework is intended to support students through readings, small and large group discussion, and analysis that informs their careers as aspiring sports professionals. This course will also provide a familiarization with the sports industry and the types of organizational structures that are prevalent.


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Sports Business <> MSA 404-0

This course provides students with knowledge of financial management and managerial economics as they relate to the sports industry. The focus will be on understanding accounting and finance vocabulary, using financial information to analyze the performance of sports organizations, developing budgets for an organization or department, explaining salary cap logistics/impact, understanding tax implications and stadium financing options – all to make better organizational decisions.


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Sports Business <> MSA 404-DL

This course provides students with knowledge of financial management and managerial economics as they relate to the sports industry. The focus will be on understanding accounting and finance vocabulary, using financial information to analyze the performance of sports organizations, developing budgets for an organization or department, explaining salary cap logistics/impact, understanding tax implications and stadium financing options – all to make better organizational decisions.


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Legal and Ethical Issues <> MSA 405-0

This course introduces the theories and concepts of applied ethics by focusing on legal questions, race and gender issues, public relations, budgeting, recruiting (in the collegiate context), evaluations, personnel, exploitation, and athletic reform in both the corporate and collegiate sport industries. Awareness of legal implications for the industry reduces the probability of litigation.


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Legal and Ethical Issues <> MSA 405-DL

This course introduces the theories and concepts of applied ethics by focusing on legal questions, race and gender issues, public relations, budgeting, recruiting (in the collegiate context), evaluations, personnel, exploitation, and athletic reform in both the corporate and collegiate sport industries. Awareness of legal implications for the industry reduces the probability of litigation.


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Sports Public Relations <> MSA 406-0

This course examines the implications and mitigation of crisis and risk in the sports industry, with emphasis placed on managing public relations. Students develop the tools necessary to identify organizational vulnerabilities and to design and implement crisis strategies and communications to prevent these situations, and manage the situations effectively, should they occur. The course pays particular attention to public relations strategies for communication with internal and external constituencies.


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Sports Public Relations <> MSA 406-DL

This course examines the implications and mitigation of crisis and risk in the sports industry, with emphasis placed on managing public relations. Students develop the tools necessary to identify organizational vulnerabilities and to design and implement crisis strategies and communications to prevent these situations, and manage the situations effectively, should they occur. The course pays particular attention to public relations strategies for communication with internal and external constituencies.


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Capstone Class <> MSA 498-0

The capstone project course is the culmination of the MSA program and demonstrates a student's mastery of the curriculum and a firm understanding of the fundamental principles that guide the diverse field of sports administration. Students may choose this course to fulfill their capstone requirement.

Pre-requisite: Students may take one other course simultaneously with MSA 498. All other course requirements must have been completed prior to the commencement of this course.


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Capstone Class <> MSA 498-DL

The capstone project course is the culmination of the MSA program and demonstrates a student's mastery of the curriculum and a firm understanding of the fundamental principles that guide the diverse field of sports administration. Students may choose this course to fulfill their capstone requirement.

Pre-requisite: Students may take one other course simultaneously with MSA 498. All other course requirements must have been completed prior to the commencement of this course.


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Thesis Research <> MSA 590-0

This final project is meant to represent the culmination of students’ experience in the program and must demonstrate mastery of the curriculum and ability to conduct sustained independent research and analysis. The project may be applied or may be a traditional scholarly paper, in both cases a write-up following the paper’s program-specific guidelines is required. Students must submit a proposal and secure a first reader in order to register; for further details students are advised to review the student handbook and contact their academic advisor.


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Elective Courses:Course Detail
Sport in the Social Context <> MSA 400-0

This course introduces the tools used to research and write graduate-level papers in a framework of a critical examination of the sociology of sports in the United States and abroad. The course will also explore the history of the social phenomena that have shaped the world of sports. Students will be assigned readings that underscore how sports reflects the values of the larger society. Some of the issues include inequality in sports, commercialization and globalization of sports, the myth of the amateur athlete in big-time college sports, and behaviors deemed deviant in the world of sports. The course emphasizes writing skills, pushing students to examine their strengths and weaknesses, and helping them find effective ways to do solid research. Students will be assigned projects to demonstrate a proficiency in research and writing.

Required core course for students admitted prior to fall 2014. Counts as an elective for students admitted in fall 2014 and after.


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Sport in the Social Context <> MSA 400-DL

This course introduces the tools used to research and write graduate-level papers in a framework of a critical examination of the sociology of sports in the United States and abroad. The course will also explore the history of the social phenomena that have shaped the world of sports. Students will be assigned readings that underscore how sports reflects the values of the larger society. Some of the issues include inequality in sports, commercialization and globalization of sports, the myth of the amateur athlete in big-time college sports, and behaviors deemed deviant in the world of sports. The course emphasizes writing skills, pushing students to examine their strengths and weaknesses, and helping them find effective ways to do solid research. Students will be assigned projects to demonstrate a proficiency in research and writing.

Required core course for students admitted prior to fall 2014. Counts as an elective for students admitted in fall 2014 and after.


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Labor Relations <> MSA 407-0

This course focuses on the legal issues of labor relations and negotiations as they relate to the sports industry. Focus on the major professional team sport leagues, with some international Olympic issues. Legal areas of contracts, antitrust law, labor law, arbitration, collective bargaining, and agency issues. Part of the sports management specialization.

For students admitted prior to Fall 2014, this elective course counts towards a specialization in sports management.


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Sports Media Relations <> MSA 411-0

This course provides an understanding of the sports communications industry at both the collegiate and professional levels. Covers the role of communications in management, news release writing, working with and using various forms of media, crisis management, pitching stories, interviews, and ethics.


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Sponsorships 2.0 <> MSA 412-0

Rather than selling its jersey to a sponsor for $25 million-plus annually, FC Barcelona paid UNICEF $2 million a year for the right to put the children's charity on its shirts. Luxury watch maker Hublot donates all of its signage at the European Football Championship to the foundation Unite Against Racism. In lieu of advertising on the 2010 Super Bowl, Pepsi launched its Refresh project, donating $20 million to local nonprofits. Barcelona, Hublot and Pepsi are responding to consumers strong desire for marketers to connect their brands to social action. In this class, we will deconstruct some of the world's most innovative partnerships from the inside out. You will learn how to think like a sponsor, including how to set measurable objectives and how to bullet proof sponsorship selection to linking activation to business goals and how to measure return on investment. Participants will also learn sponsorship through the lens of the sports rightsholder, gaining the skills and tools to sell sponsorship to team, league, event, venue, athlete or program. Also covered: pricing, negotiating, servicing and licensing.

For students admitted prior to Fall 2014, this elective course counts towards a specialization in sports marketing and public relations.

It is recommended that students complete MSA 402 or possess equivalent knowledge and skills prior to taking this course.


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Advertising Project Class <> MSA 413-0

This course immerses students in the principles of sports-brand management and brand-communication vehicles. Based on lectures, guest speakers, readings, classroom and homework exercises, case studies, and a major group project, the course is designed to present students with a practical, hands-on opportunity to work on current issues facing actual sports-industry businesses. The major group project involves students collaborating in a consulting role (in small groups of 3-4 students) with industry professionals from assigned "client companies". The project requires students to meet with their client and with their student-group members outside of class hours to ensure a well-delivered final product - a comprehensive group presentation addressing the client's expressed brand issue. Concepts presented in this course include positioning, targeting, brand building and measurement, and how advertising, PR and promotional programs (experiential marketing) are used to drive brand equity.

For students admitted prior to Fall 2014, this elective course counts towards a specialization in sports marketing and public relations.


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The Olympic Movement <> MSA 441-0

The 2018 PyeongChang Olympic Games will begin on February 9th, 2018 followed by the Paralympic Games on March 9th, and the athletes and marketers from around the globe will be preparing their gold medal winning efforts. Also in the fall of 2013, the International Olympic Committee (IOC) awarded the 2020 Olympic Games to Tokyo while the United States Olympic Committee (USOC) works to secure Los Angeles to host the 2024 Olympic Games which will be awarded on September 13th at the IOC Meeting in Lima Peru. Analysis of these events, among others, will provide students of this course with a timely, in-depth understanding of the global business dynamics of the Olympic marketing industry and the "Olympic Movement." Topics will include an examination of the global infrastructure and organization of the Olympic Movement; the Olympic charter and IOC goals; case study presentation on a TOP Olympic sponsor; and a general overview of a host city's obligations and opportunities regarding construction of venues, government support and participation, infrastructure, marketing, security, and more.


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Entrepreneurship in Sports <> MSA 445-0

Entrepreneurial companies are disrupting the sports industry. From big data to wearable technology to mobile/social media, new companies are growing quickly to solve pressing challenges for leagues, teams, events, and athletes. This course is designed to help prepare students for a career path in sports entrepreneurship. More specifically, having a big idea is the start of launching a new venture. Building businesses requires raising capital, hiring the right people, acquiring customers, implementing strategy, and communicating to internal and external audiences. Representatives from organizations such as College Football Playoff, Los Angeles Dodgers, Inner Circle Sports, and Comcast SportsNet will provide guest lectures throughout the term. By the end of this class, students will have the framework in place to start their own company in the sports industry.

 

It is recommended that students complete MSA 404 Sports Business: Finance, Accounting and Economics prior to enrolling in MSA 445 Entrepreneurship in Sports.


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Entrepreneurship in Sports <> MSA 445-DL

Entrepreneurial companies are disrupting the sports industry. From big data to wearable technology to mobile/social media, new companies are growing quickly to solve pressing challenges for leagues, teams, events, and athletes. This course is designed to help prepare students for a career path in sports entrepreneurship. More specifically, having a big idea is the start of launching a new venture. Building businesses requires raising capital, hiring the right people, acquiring customers, implementing strategy, and communicating to internal and external audiences. Representatives from organizations such as College Football Playoff, Los Angeles Dodgers, Inner Circle Sports, and Comcast SportsNet will provide guest lectures throughout the term. By the end of this class, students will have the framework in place to start their own company in the sports industry.

It is recommended that students complete MSA 404 Sports Business: Finance, Accounting and Economics prior to enrolling in MSA 445 Entrepreneurship in Sports.


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The Technology of Sport <> MSA 451-0

The Technology of Sport provides an interactive tour of technology, related products/services that form technical solutions, and the current and future state of technology as it relates to sports. MSA 451 goes beyond the what of technology, and explores the how highlighting technological impacts on the sports business landscape. Students will become comfortable with the terms and tools that comprise technology, specifically those most applicable to the sports industry and within a sports business setting. Students will examine real-world case studies of how technology is applied to augment athletic competition and empower sports business through a series of lectures, guest speakers, site visits, and relevant media. The course will evaluate student’s comprehension of technological concepts, implementation of those concepts, and tangible business enhancements. A midterm examination and a final project are used to advance students’ application of these technological skills.


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The Technology of Sport <> MSA 451-DL

The Technology of Sport provides an interactive tour of technology, related products/services that form technical solutions, and the current and future state of technology as it relates to sports. MSA 451 goes beyond the what of technology, and explores the how highlighting technological impacts on the sports business landscape. Students will become comfortable with the terms and tools that comprise technology, specifically those most applicable to the sports industry and within a sports business setting. Students will examine real-world case studies of how technology is applied to augment athletic competition and empower sports business through a series of lectures, guest speakers, site visits, and relevant media. The course will evaluate student’s comprehension of technological concepts, implementation of those concepts, and tangible business enhancements. A midterm examination and a final project are used to advance students’ application of these technological skills.


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Nontraditional Revenue <> MSA 452-0

Working in the sports business means you have to be opportunistic in adding value to any organization. The focus of this class is to provide a framework for establishing and creating nontraditional revenue streams that will show potential employers your value instantly. Students will focus on how to monetize virtually every piece of inventory. This class will prepare students to proactively discover new revenue streams, from evolving technologies such as iPhones to learning the framework for creative thinking to maximize revenues in the areas of fan development, sponsorship, and ticketing. Specific classes will be devoted to subsegments such as Web marketing, off-season initiatives, and game day revenues to provide a full perspective on how to maximize revenue streams using the same methodologies used by professional sports teams.


For students admitted prior to Fall 2014, this elective course counts towards both specializations.


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Intercollegiate Sports Mgmt <> MSA 453-0

Students will examine some of the core tenets of sport management within collegiate athletic departments. The course will take an in-depth look at administrative leadership as it pertains to human resources issues such as management style analysis and diversity training, and development and fundraising initiatives and campaigns, including alumni relations and motivation between coaches and administrators and coaches and teams/players. Students participate in an on-site facility management and game-day operations practicum.

For students admitted prior to Fall 2014, this elective course counts towards a specialization in sports management.


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NCAA Compliance <> MSA 455-0

NCAA rules and infractions can seem mysterious and arbitrary, given the way they are covered by the media. The NCAA has rules and processes that affect the daily workings of any NCAA institutions, particularly Division I. This course provides students with a working knowledge of NCAA compliance issues by examining and applying the bylaws of the NCAA (with a focus on Division I). Students will examine case studies to gain experience in applying this knowledge to everyday NCAA issues. Enforcement procedures, waivers processes, and the evolution of the NCAA rules will be examined as well. This course will offer valuable insights into career paths in NCAA compliance, college administration, and how the world of college sports really works.


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NCAA Compliance <> MSA 455-DL

NCAA rules and infractions can seem mysterious and arbitrary, given the way they are covered by the media. The NCAA has rules and processes that affect the daily workings of any NCAA institutions, particularly Division I. This course provides students with a working knowledge of NCAA compliance issues by examining and applying the bylaws of the NCAA (with a focus on Division I). Students will examine case studies to gain experience in applying this knowledge to everyday NCAA issues. Enforcement procedures, waivers processes, and the evolution of the NCAA rules will be examined as well. This course will offer valuable insights into career paths in NCAA compliance, college administration, and how the world of college sports really works.


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Front Office Operations <> MSA 457-0

This class will provide students with a working knowledge of the issues facing sports teams and organizations. This will include both for-profit and not-for-profit organizations. Students will apply critical thinking and analysis to the various stakeholders’ interest in the business and operations of sports teams and organizations. This will include teams, leagues, municipalities, financial institutions, fans, corporations and other related companies that do business with the aforementioned entities. The class will utilize real life examples of organizational structures, actual team financials, economic models and discussion.


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Digital Media in Sports <> MSA 458-0

Technology is rapidly transforming the business of sports. Digital platforms are providing a range of new opportunities for sports leagues, teams, and media companies to deliver content to fans. This transformation has largely been a positive development for most constituents in the sports industry, generating increased fan engagement and new revenues streams. However, disruption also creates challenges and risks for all parties in the ecosystem. This course will examine the impact of new technology on the business of sports, focusing on topics such as Over-the-Top (OTT) video distribution, social media, fantasy sports, eSports, data & analytics, stadium technology, digital advertising, and youth & amateur sports, among other subjects. In addition to covering the major leagues and media companies, the course will also provide insight into entrepreneurial ventures and start-ups that are reshaping the sports landscape. Some of the key questions to be covered in the course include: What strategies should sports leagues and media companies utilize to maximize digital revenues? How can athletes best benefit from the emergence of digital media? How can new sports businesses effectively compete with the established brands in the world of digital sports?


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Digital Media in Sports <> MSA 458-DL

Technology is rapidly transforming the business of sports. Digital platforms are providing a range of new opportunities for sports leagues, teams, and media companies to deliver content to fans. This transformation has largely been a positive development for most constituents in the sports industry, generating increased fan engagement and new revenues streams. However, disruption also creates challenges and risks for all parties in the ecosystem. This course will examine the impact of new technology on the business of sports, focusing on topics such as Over-the-Top (OTT) video distribution, social media, fantasy sports, eSports, data & analytics, stadium technology, digital advertising, and youth & amateur sports, among other subjects. In addition to covering the major leagues and media companies, the course will also provide insight into entrepreneurial ventures and start-ups that are reshaping the sports landscape. Some of the key questions to be covered in the course include: What strategies should sports leagues and media companies utilize to maximize digital revenues? How can athletes best benefit from the emergence of digital media? How can new sports businesses effectively compete with the established brands in the world of digital sports?


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Deviance and Violence in Sport <> MSA 460-0

This course examines the social and cultural meaning of deviance and violence in sport. Drawing from social science, legal cases, popular media, and contemporary events, students learn the various definitions of deviance and violence, as well as explore the ways in which the government, athletic associations, and players themselves manage, regulate, and perpetuate these behaviors. Topics include the prevalence of violence both on and off-field, the use of performance-enhancing drugs, extreme weight loss, and gambling.


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Sports Sales Strategies <> MSA 461-0

Salesmanship, the ability to sell or present persuasively, is at the core of most business professions and categories, including sports. Across operations, PR/marketing, administration, law and the other sectors of sport management, there is a need to have an active understanding of the theory and practice of sales and negotiation and how interpersonal styles affect outcomes. This course establishes a foundation of personal selling/communication insights, sales theories and negotiation techniques to enable future sports-business professionals to succeed at ethically moving business strategies forward and achieve results.


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Globalization of Sports <> MSA 463-0

The intent of this course is to develop the student’s understanding of the global impact of sport. The overall objective is to examine the ways in which sport has developed internationally and influences culture, economics, nationalism, and social values. The class will aggressively dissect various aspects of international sports such as governing bodies, events, ethnic relations, marketing/sponsorships, media evolution, and agency. This course will attempt to give students the ability to process, analyze, and articulate the expansion of sport on a global level.


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Special Topics in Sports Administration <> MSA 490-0

Winter 2018: Olympic Movement

TBA


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Practicum in Sports Admin <> MSA 579-0

This course will provide a framework for the development of your professional skills throughout the internship. Students will become familiar with a variety of techniques in networking, professionalism, and problem-solving in order to get the most out of their work experience. Students will share their experiences with classmates throughout the course in order to provide a framework for discussion and learning. As the experience in the internship is the most valuable piece of the class and where most of your energy, knowledge, and motivation will be expended, this class will not hold in-person class meetings, but will require weekly assignments, online class participation, as well as a final paper.


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Practicum in Sports Admin <> MSA 579-DL

This course will provide a framework for the development of your professional skills throughout the internship. Students will become familiar with a variety of techniques in networking, professionalism, and problem-solving in order to get the most out of their work experience. Students will share their experiences with classmates throughout the course in order to provide a framework for discussion and learning. As the experience in the internship is the most valuable piece of the class and where most of your energy, knowledge, and motivation will be expended, this class will not hold in-person class meetings, but will require weekly assignments, online class participation, as well as a final paper.


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Sports Performance Analytics <> PREDICT 456-DL

An introduction to sports performance measurement and analytics, this course reviews roles of athletes at each position in sports selected by the instructor. It discusses the development and use of accurate assessments and variability due to factors such as body type, climate, and playing surface. The course reviews athletic performance measurements, including jumping ability, running speed, agility, and strength. It utilizes exploratory data analysis, predictive modeling, and presentation graphics, showing real-world implications for athletes, coaches, team managers, and the sports industry.

 

Prerequisite: PREDICT 401-DL Introduction to Statistical Analysis.


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Sports Management Analytics PREDICT 457-DL

This course provides a comprehensive review of financial, statistical, and mathematical models as they relate to sports team administration, marketing, and business management. The course gives students an opportunity to work with data and models relating to sports business tactics and strategy. Students employ modeling methods in studying sports team media, ticket pricing and game-day events, loyalty and sponsorship program development, player and team valuation, and customer relationship management. The course makes extensive use of sports business case studies.

 

Prerequisite: PREDICT 401-DL Introduction to Statistical Analysis.


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