Course Schedule for the Master's in Sports Administration, Northwestern University School of Professional Studies - Northwestern School of Professional Studies

Course Schedule

Please note that course schedules may be amended due to low enrollment, faculty availability, and/or other factors.

Online Sync Sessions are an integral part of the online learning experience. Additional information about learning concepts and assignments may be discussed and sync sessions offer valuable opportunities for students to interact with their faculty and peers during the term. We encourage all students to attend live, but if they are unable to, sync sessions will be recorded and posted within Canvas to allow for an asynchronous model of success as well.

MSA 402-0 : Fundamentals of Sports Marketing

Description

This course will provide students the necessary theoretical and practical hands-on knowledge of marketing principals and techniques as it related to the sports industry through the in-depth study of the sport marketing mix (product, place, price and promotion). Additionally, students will explore the sports marketing industry at the professional, collegiate, and amateur levels through discussion of its many facets including: market research and segmentation, advertising, branding, sponsorship, licensing, public relations and media relations. Students are expected to participate in discussions and a group project that directly applies to the enhancement of their knowledge of sports marketing.