Course Schedule for the Master's in Sports Administration, Northwestern University School of Professional Studies - Northwestern School of Professional Studies

Course Schedule

Please note that course schedules may be amended due to low enrollment, faculty availability, and/or other factors.

Online Sync Sessions are an integral part of the online learning experience. Additional information about learning concepts and assignments may be discussed and sync sessions offer valuable opportunities for students to interact with their faculty and peers during the term. We encourage all students to attend live, but if they are unable to, sync sessions will be recorded and posted within Canvas to allow for an asynchronous model of success as well.

MSA 406-0 : Sports Public Relations and Crisis Communication

Description

This course examines the implications and mitigation of crisis and risk in the sports industry, with emphasis placed on managing public relations. Students develop the tools necessary to identify organizational vulnerabilities and to design and implement crisis strategies and communications to prevent these situations, and manage the situations effectively, should they occur. The course pays particular attention to public relations strategies for communication with internal and external constituencies.