SUMMER SESSION

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MKTG 201-DL : Marketing I: Principles of Marketing

Description

Marketing structure and processes whereby products proceed from the place of production to final use or consumption. Sales management, retailing, foreign trade, advertising, channels of distribution for marketing different types of products, activities of wholesale and retail middlemen and other important marketing institutions, cooperative marketing, market risk, sources of marketing information, price determination, governmental activity related to marketing, cost of marketing, and general critique of market structure.

This course is conducted completely online. A technology fee will be added to tuition.

This course is part of the Business Leadership year two curriculum. Northwestern students who are not in the School of Professional Studies must obtain consent from their college adviser, Dean’s Office, or program to enroll in this course.