SUMMER SESSION

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MKTG 370-DL : Introduction to Public Relations

Description

Public relations is a core management function for every type of organization, whether public or private. Public relations spans a wide range of marketing disciplines including media relations, corporate reputation, community affairs, issues/crisis management, investor relations, and government affairs. PR is one of the primary tools used to reinforce a company's brand and support its competitive position. Students learn the essential components of an effective PR strategy; how to evaluate and manage outside PR counsel; essentials of media relations and crisis management; and how to draft PR messages.

The course is conducted completely online. A technology fee will be added to tuition.

Northwestern students who are not in the School of Professional Studies must obtain consent from their college adviser, Dean’s Office, or program to enroll in this course.