Course Schedule
Below you will find a listing of courses. You can narrow your course search by day, location or instructor.MSA 454-DL : College Sports Management - External Affairs
Description
College athletic departments engage many external stakeholders as they address revenue demands and the financial sustainability of their programs. Students will examine the core tenets of sport management related to the outward-facing responsibilities of a collegiate athletic department. The course will take an in-depth look at the day-to-day challenges that present themselves across the multiple revenue generating aspects of collegiate athletics, including corporate sponsorships, ticket sales, marketing, fundraising, and other public facing areas such as athletics communications, facilities, and crowd management.