Course schedule for the Sports Communication Graduate Certificate Program, Northwestern University School of Professional Studies - Northwestern School of Professional Studies

Course Schedule

MSA 406-0 : Sports Public Relations and Crisis Communication

Description

This course examines the implications and mitigation of crisis and risk in the sports industry, with emphasis placed on managing public relations. Students develop the tools necessary to identify organizational vulnerabilities and to design and implement crisis strategies and communications to prevent these situations, and manage the situations effectively, should they occur. The course pays particular attention to public relations strategies for communication with internal and external constituencies.