Revenue Above Replacement Podcast
Northwestern's Master of Arts in Sports Administration (MSA) program is pleased to host the Revenue Above Replacement (RAR) podcast which began in 2021. MSA faculty members Adam Grossman and MSA Faculty Director, Brice Clinton, interview sports industry leaders weekly on a wide range of topics including business, economics, marketing, branding, media, sponsorship, events, and public policy. Notable guests include Milwaukee Bucks President Peter Feigin, ESPN's Sara Spain, and NHL Chief Marketing Officer Heidi Browning.
The podcast is also directly integrated into the Sports Administration curriculum with students taking MSA 401: Sports Research Methods and Quantitative Analysis, creating a production plan that includes an episode’s guest, questions, audience, and timing as part of a group.
On March 28th, 2024, the podcast reached its 100th episode, a rare achievement. Fewer than 1 percent of podcasts achieve this milestone. Hear from Adam and Brice as they reminisce on the creation and development of the podcast through its three seasons, and its impact on them and their listeners.