Healthcare Administration Graduate Courses, Northwestern University School of Professional Studies - Northwestern School of Professional Studies

Course Schedule

Please note that course schedules may be amended due to low enrollment, faculty availability, and/or other factors.

Online Sync Sessions are an integral part of the online learning experience. Additional information about learning concepts and assignments may be discussed and sync sessions offer valuable opportunities for students to interact with their faculty and peers during the term. We encourage all students to attend live, but if they are unable to, sync sessions will be recorded and posted within Canvas to allow for an asynchronous model of success as well.

22HCA 430-DL : Defining Value in a Market: Strategic Management & Healthcare Innovation

Description

This course aims to integrate the knowledge and skills developed during the foundational course of study in the program in the context of strategic management of healthcare organizations. Learning is supported by individual and team analysis of complex health management cases. Students will be aware of approaches to managing and marketing health services from a strategic perspective including the regulatory landscape. The marketing process and patient behavior are examined in relationship to the unique and changing aspects of the health services industry. Techniques for determining strategies for unique services, integration of strategy, structure, and administrative systems will be discussed. This course provides an overview of the principle components of healthcare innovation, including business planning, raising philanthropic funds, and innovation.