Courses, Online Strategic Communication Degree | Northwestern University School of Professional Studies - Northwestern School of Professional Studies

MKTG 370-DL : Public Relations

Description

Public relations is a core management function for every type of organization, whether public or private. Public relations spans a wide range of marketing disciplines including media relations, corporate reputation, community affairs, issues/crisis management, investor relations, and government affairs. PR is one of the primary tools used to reinforce a company's brand and support its competitive position. Students learn the essential components of an effective PR strategy; how to evaluate and manage outside PR counsel; essentials of media relations and crisis management; and how to draft PR messages.

This course is conducted completely online. A technology fee will be added to tuition.

This course was formerly MKTG 390-CN / ADVT 370-CN Introduction to Public Relations.

Additional Information:

Corporate Communication and Branding concentration/elective certificate course for B.S. degrees.